How well is your business prepared for marketing its offerings during the holiday season? Too early, is it? Not really! As per a study published by RCS UK, 38% of shoppers begin shopping for the holidays in October. With the days getting shorter and everybody realizing that the cold season is going to be here soon, now is the time to start exploring Christmas advertising ideas for your business. In addition to that, in the days to come, there will be plenty of special dates and occasions for e-commerce owners to leverage.

Therefore, while the fall season is still around, have a sit down with your team and start putting together a plan for your Christmas marketing campaign. Before you proceed, make sure to have a concise objective in your mind.

Here are some excellent ideas to get you warmed up:

Determine your objectives

If you wish to witness your sales soar during the holidays, your foremost step should be to define your goals to prevent your ideas from getting ruined later on. An excellent approach to that is having S.M.A.R.T. (specific, measurable, achievable, relevant, and time-based) goals. Be more active on social media and partner with an influencer if possible to improve your conversion rates.

Leverage Halloween

In many countries, including the USA, Canada, and the UK, Halloween seems to kickstart the shopping fiesta for the holidays. This hype can be continued well over into the Christmas vacation. Encourage your customers to do both their Halloween and Christmas shopping from you by offering specials. Don’t forget to include scary imagery into your promotions at least for a week after Halloween has passed.

Use tailored packaging

Product packaging can be an excellent means to make a lasting impression on a customer because it is the sole item of your business that reaches all of your clients. Having unique X-mas-themed packaging for your products can be a great way to add class, luxury, and exclusivity to them.

Take advantage of Black Friday and Cyber Monday

These two particular days are the best ones for both eCommerce and retail business owners before the arrival of Christmas. Take advantage of them to make the most out of your Christmas marketing campaign. Here are some tactics that you can try – 

  • Add an extended guarantee
  • Include a free stocking filler
  • Provide free returns and delivery
  • Give a coupon that’s valid till New Year

Push notifications

Believe it or not, but if you are an eCommerce marketer, installing push notifications on your website during the holiday season is a genius Christmas advertising idea. They establish a direct line of correspondence with your subscribers to inform them of various things like opening times, flash sales, last orders, and so on. Just remember not to overwhelm your visitors with too many push notifications.

Prepare a downloadable catalog

Now we all know that catalogs can be time-consuming to go through, but having a downloadable PDF version of it available on your website will help you re-engage previous clients. It’s also a brilliant opportunity to show off your products using quality design, crisp photographs, and stunning imagery.

Email marketing

Whether you have a brick-and-mortar store or an eCommerce shop, email marketing matters, especially for the Christmas period. Think of it as a means for driving your mailing list to existing marketing campaigns. Remember to keep your Christmas email marketing imagery updated to show that you are in the festive spirit.

Provide free delivery

Irrespective of the kind and size of the products your business is selling, make sure to offer free shipping to your customers during the holidays. You can, of course, make some adjustments to your pricing to recover the expenses of postage. But do not worry. Most people will overlook the slight increment in cost when they see “Free Shipping”.

Make a gift guide

Creating a gift guide is one of the best Christmas advertising ideas and can help you draw the attention of people to products of yours that make excellent gifts. Make a separate landing page for showcasing these gift items in one place. Next, promote this page regularly on your social media platforms.

Read our 6-point checklist to create an effective landing page.

Now that you have packed your Christmas marketing preparation arsenal with a variety of ideas, go ahead and start planning a solid campaign for your business. Keep your core promotions automated so that there is enough time left for creating last-minute posts for highlighting trends or special holidays. Need cost-effective digital marketing solutions for your business? Fill the contact form to book an appointment with us and discuss your requirements today!