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Home > Industry Insights > The Most Rewarding Digital Marketing Strategy - Email Marketing
Email marketing is one of the oldest, yet most effective, digital marketing strategies that can help you grow your business and reach your customers. In this blog post, we will explore the benefits of email marketing, how to create engaging and personalized email campaigns, and some email marketing statistics that will convince you of its relevance and potential.
Email marketing is the use of email to promote products or services, develop relationships with current and potential customers, and deliver valuable content to your audience. Email marketing allows you to communicate with your customers in a cost-effective, timely, and personalized way.
Email marketing extends beyond merely dispatching promotional messages or newsletters. You can use email marketing to:
Enlighten your customers regarding your products or services
Share your brand story and values
Build trust and credibility with your customers
Increase customer loyalty and retention
Increase the flow of visitors to your website or landing pages.
Generate leads and sales
Increase conversions and revenue
Test and optimize your marketing strategies
Email marketing offers many benefits for your business, such as:
Reach: Email has a huge global reach, with over 4 billion daily email users worldwide. This implies that you can connect with your customers wherever they are, at any time of the day.
ROI: Email marketing boasts a 4200% ROI for every $1 spent. This implies that for every dollar you put into email marketing, you can anticipate a remarkable return of $42. That's an impressive return on investment that few other marketing channels can match.
Cost-effectiveness: Email marketing is one of the most affordable digital marketing strategies, as it requires minimal resources and overheads. You can start email marketing with a low budget and scale up as your business grows.
Control: Email marketing gives you full control over your marketing messages, as you can decide who to send them to, when to send them, and how to design them. You can also segment your email list based on various criteria, such as demographics, interests, behavior, or purchase history, and tailor your messages accordingly.
Personalization: Email marketing allows you to personalize your messages based on your customers' preferences, needs, and actions. You can use dynamic content, such as names, locations, or product recommendations, to make your emails more relevant and engaging. Personalization can boost your open rates, click-through rates, and conversions.
Engagement: Email marketing helps you build long-term relationships with your customers by providing them with valuable and relevant content. You can use email marketing to educate your customers about your products or services, share your brand story and values, and inspire them to take action. Email marketing can also help you increase customer loyalty and retention by sending them welcome emails, thank-you emails, feedback emails, or loyalty program emails.
Measurement: Email marketing allows you to measure the performance of your campaigns using various metrics, such as open rates, click-through rates, bounce rates, unsubscribe rates, conversion rates, or revenue generated. You can also use tools like A/B testing, analytics, or surveys to test and optimize your email campaigns based on data-driven insights.
More Insights: Email Marketing Strategies for Abandoned Shopping Carts
If you are still not convinced about the power of email marketing, here are some email marketing statistics that will prove its relevance and potential:
By the end of 2023, it is projected that the revenue from email marketing will reach nearly 11 billion dollars.
The most efficient approach to email marketing campaigns is subscriber segmentation.
Weekly emails are sent by 33% of marketers, while 26% of marketers opt for multiple email distributions every month.
Over the past year, 77% of marketers reported a rise in email engagement.
Email is the preferred method for brand communications among 41% of smartphone users.
To do email marketing effectively, you need to follow some best practices, such as:
Define your goals: Before you start email marketing, you need to have a clear idea of what you want to achieve with it. Do you want to increase brand awareness? Generate leads? Drive sales? Retain customers? Your goals will guide your email strategy and help you measure your success.
Build your email list: To do email marketing, you need to have a list of people who have given you permission to contact them via email. You can build your email list by using various methods, such as offering incentives (e.g., discounts, freebies, ebooks), creating landing pages, adding opt-in forms or pop-ups on your website or blog, or using social media or other platforms (e.g., YouTube, podcasts, webinars).
Choose an email service provider (ESP): An ESP is a software that helps you create, send, manage, and measure your email campaigns. There are many ESPs available in the market, such as Mailchimp, Constant Contact, AWeber, or HubSpot. You should choose an ESP that suits your budget, needs, and goals.
Create your email campaigns: Once you have your email list and ESP, you can start creating your email campaigns. You should consider the following elements when creating your email campaigns:
Subject line - Your subject line is the first thing that your recipients see when they receive your email. It should be catchy, clear, and relevant to your message. You should also avoid spammy words or symbols that might trigger spam filters. A good subject line can increase your open rates and entice your recipients to read your email.
Preheader text - Your preheader text is the snippet of text that appears after your subject line in some email clients. It should complement your subject line and provide more information or context about your email. A good preheader text can also increase your open rates and encourage your recipients to open your email.
From name - Your from name is the name that appears as the sender of your email. It should be recognizable and trustworthy, as it affects your recipients' perception of your brand and email. You can use your brand name, your personal name, or a combination of both. A good from name can also increase your open rates and build rapport with your recipients.
Email copy - Your email copy is the main content of your email. It should be concise, clear, and compelling, as it conveys your message and persuades your recipients to take action. You should also use a friendly and conversational tone, as it makes your email more human and engaging. A good email copy can also increase your click-through rates and conversions.
Email design - Your email design is the visual appearance of your email. It should be attractive, consistent, and responsive, as it affects your recipients' experience and impression of your email. You should also use images, videos, or other media to enhance your email design and make it more appealing. A good email design can also increase your click-through rates and conversions.
Call to action (CTA) - Your CTA is the button or link that tells your recipients what you want them to do next. It should be clear, visible, and actionable, as it drives your recipients to take the desired action. You should also use words that create a sense of urgency or value, such as "Buy now", "Sign up", or "Download". A good CTA can also increase your click-through rates and conversions.
Send and measure your email campaigns: After you have created your email campaigns, you can send them to your email list at the optimal time and frequency. You should also measure the performance of your email campaigns using the metrics mentioned above, and use the insights to improve your future campaigns.
Email marketing is one of the most rewarding digital marketing strategies that can help you grow your business and reach your customers. By following the best practices and using the tools mentioned in this blog post, you can create engaging and personalized email campaigns that deliver value to your audience and drive results for your business.
If you want to learn more about email marketing or need help with creating and managing your email campaigns, feel free to contact us today. We are a team of experts who can help you with all aspects of digital marketing, including email marketing.
We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.