PPC Advertising: 5-Point Optimization Checklist

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While marketing options and techniques evolve on a daily basis, often it is the classics that provide the best results. A time-tested marketing technique with phenomenal reach, PPC advertising is one such classic that is as easy to implement as it is profitable. Moreover, PPC marketing has a plethora of benefits that make it one of the most formidable marketing tools and a go-to for marketers everywhere.


Stunningly quick to show results, PPC campaigns have a wide reach that can earn you a sizable roster of leads in no time with minimal cost! Despite this, simply launching PPC ads and generating leads is not enough to surpass the competition. In order to do so, these ads need to be optimized. To this end, PPC advertising provides a number of techniques and metrics that help to understand how well your campaigns have worked and how to enhance them further!


This blog elucidates a 5-point checklist to help improve the performance of your PPC campaigns and truly get the most out of your investment -

Capitalize on High-Value Keywords

The most fundamental step for achieving the best results out of your PPC campaigns is to undertake constructive keyword research. This is because the overall success of a PPC advertising strategy is highly dependent on the keywords targeted! The key is to focus and capitalize on high-value keywords from your industry instead of trying to target various generic keywords. An essential factor to take into consideration while shortlisting keywords for your business, besides high search volume and low competition, is user intent i.e. to choose keywords that your potential customers would perform a search for. These keywords will naturally get you the most number of clicks on your ads!


Update Negative Keywords

Negative keywords are those keywords that are not relevant to your business or your  PPC campaign goals and help to redirect unwanted traffic away from your website. For example, if your agency offers PPC advertising services and you are running an ad to promote your services, one of your negative keywords could be ‘PPC advertising course’. Doing so will make sure that your ad doesn’t reflect on the search engine result pages (SERPs) when a user performs a search for the term ‘PPC advertising course’, thereby directing only qualified traffic to your website. This simple step holds the potential to enhance the performance of your PPC campaigns substantially.

Practise Demographic-based Targeting

Next, ensure that you make use of the wide range of targeting options, especially demographics-based targeting since it will help you refine leads for your business better than other options. Some of the target parameters offered under demographics-based targeting include age, gender, geographic location, education, income level and relationship status. Employed intelligently, this will enable you to reach out straight to your ideal customers, fetching you the best ROI on your PPC campaigns!



To learn 5 digital marketing tips to foster customer acquisition for your business, read this.


Split Test Your Ad

Split testing, also known as A/B testing, is a user experience research methodology that is used to compare two versions of something to understand which one performs better. There are several aspects of your ad campaign that you can analyze using this method like the ad copy, ad creative, CTAs, etc. This analysis will help you understand the preferences of your target audience better, thereby assisting you in acquiring the best results out of your current as well as future PPC campaigns.

Optimize Your Landing Page


Finally, be sure that your landing page is fully optimized to support your PPC ad campaign as it plays a very significant role in the buyer’s journey. An effective landing page is one that is fast to load, relevant to the ad, attractive as well as informative, easy to navigate, and optimized for all devices. Undoubtedly, a strategically crafted landing page can boost the number of leads captured for the business tremendously!

For further support to grow your business, our team at Parkyd Digital is available and happy to help you. With a deep understanding of the digital marketing landscape and over a decade of industry experience, we offer holistic marketing solutions that are customized according to your requirements to effectively boost your ROI and achieve your business goals.

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