Youtube SEO 2023: How To Rank Your Video In YouTube?

Home > Industry Insights > Youtube SEO 2023: How To Rank Your Video In YouTube?

Picture this: you've crafted an incredible video, poured your heart and soul into it, but it's lost in the vast YouTube ocean. That's where YouTube SEO swoops in as your trusty sidekick, ready to catapult your content to the top of the charts.


YouTube SEO isn't just about conquering the YouTube search engine; it's your secret weapon to dominate Google, Bing, Yahoo, and even the social media colossi like Facebook, Twitter, and Instagram.


And it is extremely vital because it can help you increase your organic traffic, views, watch time, engagement, subscribers, and revenue from your YouTube channel. By following the best practices, you can make your videos more visible and relevant to your target audience, and attract more potential customers and fans.



What are the main factors that affect YouTube SEO?


YouTube uses a complex algorithm to rank videos and channels based on various factors. Some of these factors are:


  • Keywords: Keywords are the words and phrases that users type into the YouTube search box to find videos related to their interests. Keywords help YouTube understand what your video is about and match it with the user's intent. According to a study by Briggsby, 90% of top ranked videos on YouTube include at least a part of a target keyword in the video‚Äôs title. You should use relevant and specific keywords in your video title, description, tags, subtitles, and thumbnail to optimize your video for YouTube SEO.

  • Content: Content is the actual video that you upload to YouTube. Content is the most important factor for YouTube SEO, as it determines the quality, value, and relevance of your video. You should create original, engaging, informative, entertaining, and useful content that meets the needs and expectations of your audience. You should also follow YouTube's community guidelines and avoid any content that violates them.

  • Engagement: Engagement is the interaction that your video receives from viewers, such as likes, comments, shares, saves, playlists, subscriptions, etc. Engagement signals to YouTube that your video is popular, interesting, and satisfying to your audience. You should encourage your viewers to engage with your video by asking questions, giving feedback, requesting suggestions, offering incentives, etc.

  • Watch time: Watch time is the total amount of time that viewers spend watching your video. Watch time indicates to YouTube how long your video can retain the attention of your audience. You should aim to increase your watch time by creating longer videos (at least 10 minutes), hooking your viewers in the first 15 seconds, using cards and end screens to promote other videos, etc.

  • Click-through rate (CTR): CTR is the percentage of users who click on your video thumbnail after seeing it in the search results or related videos. CTR reflects how appealing and relevant your video thumbnail and title are to your potential viewers. You should optimize your CTR by creating eye-catching thumbnails that stand out from the crowd, using clear and compelling titles that capture the attention of users, etc.



How to optimize your YouTube videos for SEO in 2024?


To optimize your YouTube videos for SEO in 2024, here the best practices that you can follow:


1. Conduct keyword research: Keyword research is the process of finding the best keywords for your video topic. You can use various tools and methods to conduct keyword research, such as:

  • Using Google Trends to find out which topics are trending on YouTube.

  • Using YouTube's autocomplete feature to see what users are searching for on YouTube.

  • Using free or paid keyword tools to generate keyword ideas and analyze their search volume, competition, difficulty, etc.

  • Analyzing your competitors' videos to see what keywords they are using and how they are ranking for them.


2. Create high-quality content: Content is king when it comes to YouTube SEO. You should create content that is:

  • Original: Avoid copying or reusing content from other sources. Create unique and fresh content that showcases your personality, style, voice, and expertise.

  • Engaging: Use storytelling techniques, humor, emotion, suspense, curiosity, etc., to captivate your audience and keep them watching until the end.

  • Informative: Provide valuable information that answers the questions or solves the problems of your audience. Use facts, data, statistics, examples, case studies, etc., to support your points.

  • Entertaining: Make your content fun and enjoyable to watch. Use music, sound effects, animations, graphics, etc., to enhance your content and make it more lively and dynamic.

  • Useful: Make your content actionable and practical. Give your audience clear and specific tips, advice, recommendations, steps, etc., that they can apply to their own situations.


3. Optimize your video elements: Video elements are the components of your video that help YouTube and users understand what your video is about and why they should watch it. You should optimize your video elements by:

  • Using keywords in your video title, description, tags, subtitles, and thumbnail. Make sure to use your main keyword in the beginning of your title and description, and use variations and synonyms of your keywords throughout your video elements.

  • Writing a catchy and informative title that summarizes the main idea of your video and entices users to click on it. Keep your title short (under 60 characters) and avoid using misleading or clickbait titles.

  • Writing a detailed and relevant description that expands on your title and provides more information about your video. Include a brief introduction, a summary of the main points, a call-to-action, and links to your website, social media, or other videos. Keep your description long (at least 300 words) and use bullet points, headings, timestamps, etc., to make it easy to read.

  • Adding relevant and specific tags that describe your video content, category, niche, etc. Use a mix of broad and narrow tags, and avoid using irrelevant or spammy tags.

  • Creating an attractive and representative thumbnail that shows a preview of your video content and highlights its value proposition. Use high-resolution images, bright colors, contrast, text, faces, etc., to make your thumbnail stand out from the rest.

  • Adding subtitles or closed captions to your video to make it accessible to a wider audience, especially those who speak different languages or have hearing impairments. Subtitles also help YouTube index your video content and rank it for relevant keywords.


4. Promote your video: Promotion is the process of spreading the word about your video and driving more traffic to it. You can promote your video by:

  • Sharing it on your social media platforms like Facebook, Twitter, Instagram, etc., and asking your followers to like, comment, share, and subscribe to your channel.

  • Embedding it on your website or blog   and adding relevant text, images, links, etc., to complement your video content.

  • Collaborating with other YouTubers or influencers in your niche and creating cross-promotional videos or shoutouts for each other's channels.

  • Participating in online communities like forums, groups, Q&A sites, etc., where you can share your video with people who are interested in your topic.

  • Running paid ads on YouTube or other platforms to boost your video exposure and reach a larger audience.



How to measure and improve your YouTube SEO performance?


To measure and improve your YouTube SEO performance, you should use YouTube Analytics, a free tool that provides you with various metrics and insights on how your videos and channel are performing. You can use YouTube Analytics to:

  • Track the performance of your videos over time and compare them with each other or with industry benchmarks.

  • Analyze the behavior of your viewers, such as how they find, watch, engage with, and react to your videos.

  • Identify the strengths and weaknesses of your videos and channel, such as what works well and what needs improvement.

  • Optimize your videos and channel based on the data and feedback you receive from YouTube Analytics.


Some of the key metrics you should monitor in YouTube Analytics are:

  • Impressions: The number of times your video thumbnail was shown to potential viewers on YouTube.

  • Impression CTR: The percentage of impressions that resulted in a click on your video thumbnail.

  • Views: The number of times your video was watched by viewers on YouTube.

  • Average view duration: The average amount of time that viewers spent watching your video.

  • Watch time: The total amount of time that viewers spent watching your video.

  • Audience retention: The percentage of viewers who watched each moment of your video.

  • Engagement: The number of likes, dislikes, comments, shares, saves, playlists, subscriptions, etc., that your video received from viewers.

  • Traffic sources: The sources from which viewers found your video on YouTube or elsewhere on the web.

  • Demographics: The characteristics of your viewers, such as age, gender, location, language, etc.


You should use these metrics to evaluate the effectiveness of your YouTube SEO strategy and make adjustments as needed. For example:

  • If you have low impressions or impression CTR, you should improve your thumbnail and title to make them more appealing and relevant to potential viewers.

  • If you have low views or average view duration, you should improve your content quality and value proposition to make them more engaging and satisfying

  • If you have low watch time or audience retention, you should improve your video length and structure to make them more consistent and coherent.

  • If you have low engagement, you should improve your video interaction and communication to make them more inviting and persuasive.

  • If you have low traffic sources or demographics, you should improve your video targeting and promotion to make them more visible and relevant to your desired audience.



Conclusion

YouTube SEO is a powerful and effective way to grow your YouTube channel and get more views on on your videos. Remember to always create high-quality content that provides value to your audience, optimize your video elements with relevant keywords and appealing visuals, promote your video across various platforms and channels, and measure and improve your YouTube SEO performance with YouTube Analytics.


Stay tuned to our blog space for more such digital marketing tips and insights! Need help with your marketing? Connect with our team for a free consultation today!





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