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Home > Industry Insights > 5 Common Website Redesign Mistakes To Avoid in 2022
With the world shifting to technological mobility coupled with an e-commerce boom, websites have become a fundamental requirement for any business’s framework. A visual depiction of the business itself, websites are the first responders to any customer needs or queries and essentially the basis upon which a consumer builds their image of the business! As such, simply having a website is not enough and more often than not, may be deleterious to the overall marketing objective.
Keeping this in mind, experts ensure that a business’s website design is trendy, captivating, and smooth making it almost instinctive for the user! A poorly designed website or one that hasn’t been touched up and restructured to stay ahead of current times will always cost the business potential leads, hamper reputation, and negatively affect ROI. All in all, it is imperative to analyze the website structure and design regularly and perform the necessary upgrades or modifications to yield optimum results. This blog elucidates the 5 most common mistakes to avoid when planning a website redesign -
Not Having Clear Goals
The most common mistake made by businesses when it comes to website redesign is failing to have clearly defined goals. Well-defined goals form the foundation of any successful website redesign strategy because this assists in streamlining the process by establishing the next actionable steps, tracking the progress, and measuring the overall success of the website redesign project! Examples of certain goals with respect to the website redesign project plan include enriching brand reputation, enhancing user experience, boosting conversions, etc. An effective technique that can help to set realistic goals and KPIs for the revamped website is to track and analyze the KPIs of the existing website. Moreover, comparing the new KPIs with the old ones will also help in determining the effectiveness of the project as a whole.
Miscalculating the Budget and Timelines
Another mistake made by most businesses undertaking a website redesign project is miscalculating the budget and timelines. It is of paramount importance to take into account all the significant aspects of a website framework like the code, structure, content, design, etc. before estimating the budget and setting the timelines. It is highly recommended to get in touch with website redesign experts or agencies and seek their advice on the website redesign cost and timelines before executing the project. Being well-updated with the latest technologies and trends in the industry, these experts can help review the strategy in tandem with assisting in setting a practical budget and timelines for achieving optimum results for the business.
Prioritizing Aesthetics Over Functionalities
88% of online consumers are less likely to return to a site after a bad experience, this is why user experience plays a crucial role in how the customer views the business. In simple words, user experience is about providing a meaningful and relevant experience to users, by being a perfect blend of both - aesthetic and functionalities. However, these days, in an attempt to create a visually appealing website, many businesses end up overlooking the basic, essential functionalities of a website like site architecture, page-load time, responsive design, etc. leading to a poor user experience. This often results in a substantial increase in bounce rates, a considerable loss of potential leads and a negative brand image in the online space.
Neglecting SEO and Content Strategy
Yet another factor that is often neglected by businesses is to focus on search engine optimization (SEO) and content strategy. Expert SEO practices can help improve website ranking and boost search traffic in one’s industry in an organic manner while a powerful content strategy can expedite the buyer’s journey tremendously. Both of these are essential components of a successful website redesign strategy and result in enhancing brand awareness and effective lead generation and nurturing for the business, thereby facilitating conversions. To learn about SEO strategies that will help you dominate in the Search Engine Result Pages (SERPs), read this.
Disregarding Mobile Optimization
Lastly, optimizing the website for mobile devices is an absolute must! The rise in technology and consumer behaviour has seen an incredible boost in the engagement rates and sales volume was driven by smartphones and tablets and thus, ignoring mobile optimization can only prove to be detrimental to the business. In fact, research indicates that mobile devices now account for nearly 2 of every 3 minutes spent online! Therefore, it is of utmost importance that websites are restructured to be fully mobile-optimized and thereby are adept at offering an uninterrupted experience to the users!
For further support to grow your business, our team at Parkyd Digital is available and happy to help you. With a deep understanding of the digital marketing landscape and over a decade of industry experience, we offer holistic marketing solutions that are customized according to your requirements to effectively boost your ROI and achieve your business goals.
We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.