Valentine's Day Keywords Ideas For 2022

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Valentine's Day, one of the most anticipated occasions of the year, is almost knocking at our doors. As you might know, lots of businesses regularly hunt for ways to make the most out of their marketing efforts on holidays like this. And all things considered, the day committed to the celebration of love is the 4th biggest spending holiday. If you're involved in the kind of business that sells Valentine's day special products such as flowers, chocolates and greetings cards, adding certain relevant Valentine’s Day keywords and tactics in your online marketing strategy can be beneficial. According to statistics collected by the team of Bing Ads Insight, 40% of searches related to Valentine’s Day have the word ‘gift’ mentioned in them.



Keywords

Knowing which keywords searchers are using will assist you to create the right kind of content for your marketing campaign. Let’s have a quick look at the most commonly used Valentine’s Day keywords found in search results:

  • love
  • date night
  • chocolate
  • roses
  • romance
  • flowers
  • gift ideas
  • singles

 

Keywords focusing on a male interest like husband, boyfriend, or guy also appear to be more common in searches compared to their female counterparts. Data from Google Trends supported this finding with up to a 4x greater probability for a purchaser to be searching for male-related gift products. It should also be noted that terms related to Valentine's Day accounted for a strong 25 percent, in a list of 100 popular keywords used on Valentine’s Day, compiled by the Conductor.

In the event that you're hoping to expand your reach more, have a go at highlighting your top-selling products in your content through suitable keywords. Focusing on words and expressions commonly searched on Google can help you attract better-quality prospects.

For instance, a company delivering flowers could connect with individuals searching for Valentine's Day gifts by focusing on keywords or phrases such as ‘flower delivery’, ‘gifts for her’, ‘what to buy for my Valentine’, etc.

Though it’s vital to highlight popular topics in your content marketing efforts, you must prioritize creating content relevant to the target audience. 

 

Hashtags

Popular hashtags that you can include in your social media marketing campaign for Valentine’s Day, according to Best Hashtags are:

  • #valentine
  • #love
  • #valentinesday
  • #gift
  • #valentineday
  • #gifts
  • #gift
  • #handmade

 

Key highlights

Given below are some intriguing facts that can further assist you to increase your visibility before Valentine’s Day:

  • 26% of purchasers will explore various stores to compare the costs of different products.
  • The first couple of weeks in February are the most important for any marketer to focus on, especially if they are planning to leverage Valentine’s Day for increasing sales.
  • Nearly 33% of all searches related to the day of love will be conducted via smartphones.
  • Top gift searches would be for flowers, cards, chocolates, and jewelry.

 

Thus, if you are planning to elevate your branding efforts for the occasion of Valentine’s Day, make sure to include the above-mentioned keyword ideas in your campaign. Need professional expertise for your campaign? Parkyd Digital can help.





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We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.




About us

We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.

           

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