The social media revolution has paved the way for a new marketing strategy – moment marketing! With the ability to reach a wide audience in real-time at marginal cost increments, this is a highly effective and valuable addition to the marketing framework. Having left the digital marketing landscape abuzz, marketers everywhere are making sure to incorporate this unique strategy in their marketing plans to benefit from it. Here’s everything you need to know about this latest marketing trend –
First and foremost, what is moment marketing?
Moment marketing is a form of marketing where brands leverage the latest trends and happenings from across the world by incorporating them into their digital marketing campaigns to earn maximum exposure and strike a connection with their target group in real-time.
Research stipulates that of online consumers, 69% agree that the quality, timing and relevance of a company’s message influences their perception of the brand considerably. This is exactly what moment marketing capitalizes on!
In simple terms, the actual reason behind the success of this strategy is that with the advancement of technology, people now have super quick and easy access to news at all times, as a result of which when they come across such relevant content shared by brands in the form of a social media post, video, memes or even simply a tweet, they are instantly drawn towards it and naturally inclined to engage with it in some way, thereby boosting the brand’s online presence.
For example, several companies capitalized on current affairs like the lockdown being imposed due to Covid-19, the updates on the US Presidential elections 2020, etc and created witty content specific to their brand around these events to share on social media. Doing so, enabled them to reach out to a wide range of audiences with content that was highly relatable in real-time, which encouraged users to engage with it, leading to a notable growth of the brand in the digital space!
What are some of the significant benefits of moment marketing?
1. Grabs Users’ Attention Instantly –
As explained earlier, since moment marketing focuses on creating content around events that are happening in real-time, these content pieces can capture users’ attention and connect with them almost instantaneously. This helps brands to not only nurture their bond with the existing customer base effectively but also reach out and form new bonds with potential customers impressively.
2. Fosters Engagement to a Great Extent –
The content being so relevant and timely encourages users to engage with it by either liking, commenting or sharing it, thereby amplifying engagement considerably. Apart from the relevance and timing, great visuals coupled with sharp copies (often involving wit and humor) also play an important role in the overall success of the strategy!
3. Boosts Online Growth –
Increased engagement results in a substantial boost in the brand’s online presence. In fact, applied intelligently, these content pieces have the highest potential to go viral and yield exceptional results for the brand not limited to merely engendering reach, engagement and online growth but also driving sales!
4. Enhances Brand Recall Value –
Furthermore, by striking such a strong connection with the audience, these creative content posts have the ability to enhance the brand recall value tremendously. Apart from simply engaging with, sharing and discussing a brand’s take on a recent event at any given time, if the message is impactful enough, consumers often remember and recognize it in the future as well.
5. Highly Cost-Effective –
Lastly, moment marketing is a highly cost-effective strategy with absolutely no overhead expenses. This is precisely why big and small brands have an equal chance at making the most of this strategy. All it requires is for the marketers to be well updated with current affairs and have a knack for being able to capitalize on them in a timely and appealing manner, to get the best results!
For further support to grow your business, our team at Parkyd Digital is available and happy to help you. With a deep understanding of the digital marketing landscape and over a decade of industry experience, we offer holistic marketing solutions that are customized according to your requirements to effectively boost your ROI and achieve your business goals. You can get in touch with us here.