Social Media Marketing: Strategy, Tools & Optimization

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Ongoing trends in the usage of social media have developed like never before and social networks will continue to be a major driving force for many individuals. Along these lines, whether it's for B2B or B2C purposes, having a practical social media marketing strategy in place for 2022 is essential. Before we begin, there's one thing you can't disregard in your efforts to establish successful social media interactions between you and your target audience - your website. With regards to running a campaign, in addition to your social channels, your site should also be customized to share relevance with your existing campaign.

When you're certain that your website has been effectively optimized, it’s time to start branching out your social media marketing efforts for engaging your audiences and producing qualified leads.

How is social media marketing going to be in 2022?

Whenever an organization plans to invest in social media marketing for business growth, it doesn't generally mean spending huge amounts with a top influencer.

Social media advertising is significantly more of a customized way to reach out to your target audiences who are bound to see adverts on social networking platforms rather than traditional marketing channels like posters, banners, TV advertisements, etc. With 4.48 billion active daily users throughout the world, social media platforms are an excellent place for marketing to the new generation.

Experts' tips for social media marketing success in 2022

Social media is always showing signs of change, and tips to succeed will develop alongside. Nevertheless, for the online crowd of 2022, experts have shared some vital tips for a lucrative social media marketing campaign.

1. Humanize the success of your social media

As an ever-increasing number of individuals end up stuck to their screens with full freedom of skipping adverts, it is critical to grab the attention of your audiences in a manner that addresses them. Subtle advertising strategies, for example, introducing followers to team members or engaging with common challenges or popular trends will be favored throughout 2022. Instagram Stories have effectively demonstrated to be a profitable platform for organizations when using social media in this manner.

2. Engage your tech-savvy young audience

Entering 2022, well-known platforms like YouTube, Facebook, and TikTok attract a larger number of users aged between 18 and 24. There are numerous ways of welcoming these audiences into behind-the-screens actions for a more unique interaction with your brand image. Here are a few instances commonly utilized with Instagram Stories:

  • Utilize an "Ask Me Anything"

  • Create "Yes/No" surveys

  • Share "Test Your Knowledge" games

  • Plan a live tour for viewers

3. Use short videos to make a strong impression

Be it YouTube shorts or Instagram reels, a 30-60 second video isn't just an inventive method for sharing your brand content and message. It is also an extraordinary method for garnering audience engagement and organic traffic. As of now, short videos are shared 2 times more than any other format of content.

There are various ways you can add short videos to your social media marketing campaign and gain plenty of traffic on your channels:

  • Product tutorials/demos/trailers

  • Behind-the-scenes

  • User-generated content

  • Brand contests

  • Explainer videos

  • Influencer ads

4. Have a social audio strategy in place

Be it applications such as Clubhouse or spaces on Twitter, you consider working on social audio and incorporating it into your campaign. Start with penning down ideas that could carry value for your target audience and consider social media stages that fetch the highest return. This return can be organic traffic, improved engagement, and prospective leads converting into buyers.

Popular social media platforms to leverage for success in 2022

Bear in mind that it's not important to utilize every one of these platforms or even every type of the ones mentioned below. Understand the distinctions between every platform and consider how they could help your business reach the target audience.

1. Social groups

These are the channels that will have the most assortment in the domain of published content. They can be extremely valuable in the B2B industry as they can be viewed as more professional. You can share news posts and press releases with your followers here.

  • Tumblr

  • LinkedIn

  • Slack

  • Reddit

2. Social media sites

These are the most well-known social media platforms to capitalize on for your social media marketing campaign in 2022. The audiences are mostly daily users, to whom you can communicate your brand image in a humanized manner.

  • Facebook

  • Instagram

  • Snapchat

  • Twitter

  • WhatsApp

3. Image boards

Make sure that you carefully comprehend the differences between these platforms. For instance, with Pinterest, Flickr and 500px, you'll require accounts for uploading pictures into respective tags and categories searched for by your audiences. However, Google Images is a mechanized system fetching pictures from your social media accounts as well as website.

  • Pinterest

  • Flickr

  • Social General

  • Google Images

  • 500px

  • Social media sites

4. Review websites

These social platforms give your customers space to address everyone and do the organic advertising for you by providing User Generated Content (UGC). You can make a business profile with each of these, add some news updates, and request your followers to review your business. However, it is up to them what they want to write in their testimonial. These can be the most effective organic marketing to your new clients due to the involvement of non-liable trust.

  • Yelp

  • Google My Business

  • Trust Radius

  • G2 Crowd

  • Clutch

5. Video channels

These online platforms are intended for optimizing and marketing video content. You can create and publish informational videos, virtual tours, tutorials, and other useful content.

  • TikTok

  • YouTube

  • Vimeo

6. News communities

Utilizing search engine media outlets can further augment your search engine optimization efforts via social media. These are ideal to publish positive news from solid sources with newfound information and press releases before the release of any negative content.

  • Google News

  • Yahoo! News

  • Medium

  • Reddit

  • Digg

What not to do for your social media marketing campaign?

Businesses can confront two serious mistakes while heading into social media marketing without an appropriate omnichannel strategy in place.

  • The first is spamming - When an organization has such a large number of profiles, it is identified as spamming and can be viewed as needy, confusing, rude, untrustworthy, and negative.

  • The second is content irregularity - It is vital to stay consistent in tone, target audience, rhetoric, publishing, goals, and content. Don't jump from one platform to another unless you're using them regularly, and don't post a lot of content in a week just to disregard social media activities for the next month.

Knowing this, you can start managing your social media marketing operations to build your brand image in 2022. The best approach, however, is to get in touch with a specialist in Toronto like our team here at Parkyd Digital. Discover your social media marketing plan with us.

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