“Don’t interrupt what your buyers want to consume – BE what they want to consume.”
– Mike Volpe, CMO, HubSpot
This is the ideology of an inbound marketing strategy, which focuses on creating value, relevance and trust for the customers to a point where the customers are drawn to the business and its services or products of their own volition. While traditional marketing strategies center around sales pitches and cold calling, inbound content marketing employs a targeted approach coupled with suitable content to help customers form connections for requirements they could have in the moment or in the future!
Customarily, inbound digital marketing is enormously more cost-effective with a much higher ROI. Not to mention that in the long run, inbound marketing services are much more suitable for generating prospective leads and building relevant connections. All in all, recent years have seen an inbound marketing strategy become just as important to a business as a sales strategy! This blog elaborates on the 5 most important aspects of inbound digital marketing for any business –
- Search Engine Optimization –
Simply put, Search Engine Optimization (SEO) is the practice of continuously optimizing a website to enable it to rank higher in organic search results on popular search engines like Google. Applied intelligently, it qualifies your website to rank higher in the Search Engine Result Pages (SERPs), which will ultimately allow users to find you with ease when they’re searching for a relevant service or piece of information, all organically! 49% of marketers report that organic search has the best ROI of any marketing channel, making it the most influential component of any successful inbound strategy. To learn about SEO strategy tips and tactics that will help you dominate the SERPs, read this.
- Pay-Per-Click Advertising –
Despite being a paid form of marketing, Pay-Per-Click (PPC) advertising qualifies as an inbound marketing strategy because it does not interrupt users in what they’re doing, rather, it facilitates their search. It allows you to bid on specific keywords relevant to your industry to attract high-quality inbound leads. Moreover, it offers several constructive options to run targeted campaigns like reaching out to a specific audience, adjusting your budget and even pausing campaigns during unprofitable times in order to optimize your sales funnels.
- Content Marketing –
Once you’ve been successful with inbound lead generation, it is important to be able to nurture those leads effectively by providing them with pertinent and captivating content, and this is exactly where content marketing comes in! Be sure to leverage the benefits of this cost-effective strategy by providing your audience with a number of content formats like blogs, infographics, videos, case studies, etc to not only drive conversions but also engender and promote customer loyalty. To learn how to develop a flawless content marketing strategy, read this.
- Landing Page –
Apart from powerful content, another element that plays a significant role in the overall success of an inbound marketing strategy is a well-designed landing page. To optimize your conversion rate, ensure that your landing page is strategically created, mobile optimized and integrated with eloquent call-to-actions (CTAs), to compel visitors to take the desired course of action. You can also make use of A/B testing to learn what works best for you and yields optimum results.
- Social Media Marketing –
Lastly, with over 3.81 billion social media users across the globe today, social media marketing has become an invaluable component of every business’s marketing essentials. By providing real-time access coupled with numerous interactive features, social media provides unlimited possibilities for you to connect with, engage and grow your audience. Use this opportunity to your advantage to establish a thriving online presence and maximize conversions. Also, be sure to avoid these 5 common mistakes in order to be successful on social media.
For further support to grow your business, our team at Parkyd Digital is available and happy to help you. With a deep understanding of the digital marketing landscape and over a decade of industry experience, we offer holistic marketing solutions that are customized according to your requirements to effectively boost your ROI and achieve your business goals.