In the last blog, we talked about how you can make the best use of the days preceding the holiday season to entice your customers with engaging & competent Christmas marketing campaigns. This time, we are going to discuss some interesting ways that you can advertise your eCommerce (or retail) business for the New Year up ahead. 

Currently, the retail predictions appear to be fabulous this year despite the long-lasting repercussions of the pandemic. According to Jungle Scout, 31% of U.S. consumers say they’ll begin shopping for the holidays before the end of October. So why not fuel their festive spirit by encouraging them to purchase from you using engaging promotions?

Here are 4 excellent New Year promotion ideas that you can use to create an effective campaign:

Battle of the inspirational quotes

In general, people consider New Year as an excellent time to get motivated and restart an old hobby, purge an unhealthy habit or make some other resolution. Data reveals that 45% of modern Americans still make resolutions either on the 31st or the 1st. Inform your clients and followers that you’re going to host a contest where they can share quotes that inspire them the most. Promote that contest on all of your social media channels and then garner engagement by asking your audience to vote for their favorite quotes.

Pick the 5 most voted quotes, share them on your social media profiles, and offer exciting prizes to the winners, such as a discount or gift card.  Instead of them letting the remaining quotes from others go to waste, compile them into a blog – a free source of organic for your website. This is one of the best New Year promotion ideas that your business can explore.

New Year, new product advertisements

New Year is also a popular time for people to try new things, which is why it can be a brilliant opportunity to introduce your new product or even draw their attention towards a staple one. Use taglines such as ‘New Year, New (product name)’ in your promotions. If you are a service provider, offer your services as a bundle of offerings and throw in a few extras for free, if possible. Customers love freebies! Use email marketing to distribute the promotion as well.

Body weight positivity promotions

Weight loss resolutions are not any less common either, accounting for around 38% of all New Year resolutions, and they can be a part of your New Year promotion ideas too. Compose promotions for helping and empowering your beloved patrons to appreciate & love their bodies. Pick items related to health & indulgence from your inventory and promote them on your marketing channels. For instance, if you own a clothing brand, run ad campaigns on dresses of different sizes and workout gear. If you operate a restaurant, promote healthy meal combos that allow your customers to eat without calorie guilt. Make sure to include a discount as an incentive for encouraging clients to take action.

‘Help us serve you better’ promotions

Client reviews are a vital part of your marketing strategy, but getting buyers to partake can be tough. However, this is one way that you can encourage their participation in an interesting way. Create a ‘Help Us Serve You Better’ survey and request them to offer their feedback. If you have a brick-and-mortar store, provide a small discount in exchange for filling out a commend card at the register. You can even offer a gift card through email for completing the survey. 

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