The World Wide Web has undoubtedly changed the manner in which we conduct our businesses. Cold calling, billboards, and newspapers are quite close to becoming obsolete. Truth be told, 2021 reports give an abundance of information that shows how organizations are utilizing digital marketing channels like social media, pay-per-click (PPC) marketing, and search engine optimization (SEO) to get more clients consistently. But now the question is, which types of digital marketing strategies can we expect to be vital in 2022?
In this blog, we’re going to discuss the most important digital marketing methodologies for 2022 based on future projections by experts to assist your business with gaining a competitive edge:
The objective of content marketing is to make and share relevant, appealing content that encourages your target audience to learn more about your business, services, and products. The most widely used content includes visual content, infographics, blogging, ebooks, case studies, and more.
Here are a couple of statistics that explain why 70% of marketers have content marketing in their digital advertising budget –
- 86% of businesses generate blog content in comparison to other formats.
- Around 40% of marketers use content marketing as an important advertising strategy
Website personalization will be one of the most popular digital marketing strategies in 2022. That is because it can give a boost to your customer relationships and conversion rates while improving the sales journey. In general, it refers to offering a customized view of your web pages to visitors. You can show your site visitors tailored case studies, FAQs, testimonials, and use cases based on their company size, industry, name, location, and demographics. By offering a personalized experience to your visitors, your business can stand out from the competition and attract more revenue.
Social Media Marketing
Barely any of us are unfamiliar with social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Besides being excellent communication bridges that help stay connected with loved ones, they are also dynamic advertising tools for businesses. With the support of an active campaign on social media, you can engage existing followers, reach out to more prospects and drive organic traffic to your website.
Email marketing has been around for quite a long time now and can be an excellent driver of ROI if you do it right. Businesses can use an assortment of methods to improve their emailing lists, including –
- advertising downloadable content
- retargeting users who responded to paid ads
- obtaining email addresses from the website
The following are some stats from HubSpot that show why email is expected to be one of the top channels for online advertising in 2022:
- The number of email users worldwide is predicted to increase to 4.48bn by 2024
- Nearly 80% of marketers reported an improvement in email engagement during the last 12 months
- Marketers are spending a significant amount of their budget on promotional emails
Search Engine Optimization
Search engine optimization is one of the primary drivers of organic traffic. With SEO, you can rank for keywords relevant to your business that clients are using in their search queries. This implies that you can rise in competition and drive more traffic to your site and online channels. Currently, around 64% of marketers use search engine optimization.
87% of advertisers say that video has boosted organic traffic received by their website. Advertising through video is probably the best digital marketing strategy to get your business viewed by more people. While composing great video content takes some finesse, it can surely pay off. You needn’t bother with any extravagant hardware – simply a device to record with, a suitable topic, and a good video editing software such as InShot, Movavi, Canva, and the like.
PPC or pay-per-click marketing refers to the process of running ad campaigns where you pay a small fee for every click received by your ad. While PPC might require a greater initial investment, you’re probably going to see quicker returns in comparison to other digital marketing strategies. The best way to win at PPC marketing is by focusing on the right crowd with the ideal content at the perfect time.
Influencer marketing involves collaborating with notable individuals and brands who will then advertise your services or products to their existing follower base. It is a powerful digital marketing strategy that allows you to connect with a highly engaging audience that is most likely to buy something promoted by the influencer.
Affiliate marketing permits websites to acquire a commission by advertising another organization’s services or products. To get everything rolling with affiliate marketing, you basically find a product of your choice, sign up with the affiliate program of the company, advertise that product to others, and get a certain percentage of commission on every purchase made. You can easily advertise these products via social media, your website, emails, and so on.
Podcasting is still quite new and presents lucrative opportunities for organizations that want to engage existing followers & connect with new leads. Brands can not only advertise podcasts via social media but even Google is now working on transcending podcasts in order to drive traffic. To ensure the success of your podcast, you must keep your topics interesting for the target audience, give valuable information to them, and add enticing call-to-action.
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