5.0
4.9
4.9
Stop guessing.
Start spending right.
Most B2B paid media budgets are built on gut feel. This calculator uses your deal size, pipeline target, and conversion rates to give you a number you can actually defend.
Your budget, built from
revenue math.
The best B2B PPC budget is not the biggest one. It is the one tied to your pipeline economics.
Enter how much revenue you want paid media to generate and the percentage of pipeline it should own.
Your ACV drives everything including channel mix, cost tolerance, and how much you can afford per lead.
Your lead-to-opp and opp-to-close rates tell us how much volume you need from paid campaigns.
Submit the form to reveal your recommended monthly budget, breakdown, and channel mix.
What should you actually
spend on paid media?
Adjust the inputs to match your business, then unlock your personalized recommendation.
Your business inputs
Pipeline math preview
70 / 20 / 10 monthly breakdown
Channel mix recommendation
The 5 mistakes that
kill B2B ad budgets.
Spending too little to learn
A tiny monthly budget in a competitive B2B category generates almost no data. You cannot optimize what you cannot measure.
Measuring leads, not pipeline
100 low-quality leads are not better than 10 strong opportunities. Your budget should be judged by CAC and revenue.
Sending traffic to weak pages
If your landing page cannot convert, your ad spend will leak. Fix messaging and trust signals before scaling spend.
Treating LinkedIn and Google the same
Google captures demand. LinkedIn creates it. Your reporting and budgets should reflect that difference.
Slow sales follow-up
In B2B, speed-to-lead matters. Your campaign does not end at the form fill. It ends when the deal closes.
Know your number.
Now let us hit it.
Parkyd Digital helps B2B companies build paid media strategies tied to pipeline, revenue, and measurable growth.
On the call, we will cover
What you want to accomplish, your current marketing gaps, and a realistic plan to get there.
No pitch. Just clarity.
A no-pressure 30-minute strategy session with an honest view of what is possible with your budget.