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Home > Industry Insights > 7 digital marketing mistakes you're making during COVID-19
As companies across the globe continue their struggle in dealing with the repercussions of Covid-19, one thing is clear: marketing dynamics have changed. Even for digital marketing. During these uncertain times, businesses have started to cut down their expenses, and as expected marketing activities have started to take a hit.
We know that making the right decisions during difficult times helps a company exponentially later on. According to a Harvard study done on 4700 publicly listed businesses three years before, during, and after recessions, firms that cut down the budget and slow down their marketing have a meager 21% probability of pulling ahead of their rivals when the recession gets over.
The importance of digital marketing has significantly increased as most people during this pandemic are spending more time on their screens. Furthermore, on average, cost-per-clicks have seen a significant decrease of 6 percent across all verticals. As stated by Jacob Wulff, Senior PPC manager at Thrive, this is a golden opportunity to boost your digital marketing game while saving money.
Having established the importance of digital marketing during the pandemic, it is worth pointing out that the rules of the game have changed. As economies are rapidly changing, consumer behavior is changing as well. Specific methods and hacks which helped you earlier may not be very useful today and there is a high possibility that you're making some harmful mistakes even if you're a seasoned digital marketer. Here's a list of some common digital marketing mistakes you might be making:
These are challenging times for everyone and your business can flourish even in this unprecedented situation. Just stay positive, be agile while adjusting your strategies and meet your customers where they are. Hopefully, you have gleaned some insights on what not to do. Feel free to reach out to our team here if you have any queries. We'd be happy to help!
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