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Home > Industry Insights > 6 Practices To Improve Retention Marketing For SMBs
While customer acquisition and customer retention are two of the most essential arrows in any business’s arsenal, which of the two is more important?
Though acquisition seems like the obvious answer, retention is far more important. Retention marketing is an initiative undertaken by a business to augment customer value, build brand awareness and engender brand loyalty. Customer retention marketing strategies are effective ways to ensure customers keep coming back, resulting in continuously greater ROI. Not to mention that customer retention is far more cost-effective than customer acquisition and retaining a customer not only results in an increase in the brand value but also decreases overheads! This blog elucidates the importance of retention marketing strategies and the most effective ways to undertake a retention campaign -
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