SEO enhances your website's visibility on Google, making it easier for potential customers to find your services. Modern SEO goes beyond just rankings, it drives qualified traffic, boosts conversions, and reduces acquisition costs. By aligning content, technical performance, local signals, and user intent, a solid SEO strategy can significantly impact leads, revenue, and overall brand growth.

Typically, businesses start seeing improvements within 60 to 90 days, with more noticeable growth emerging in 4 to 6 months. SEO takes time because Google needs to crawl, index, and trust your site. Various factors, such as competition, domain authority, and content quality, influence the timeline. Consistent optimization and high-quality content are key to sustainable results.

SEO costs vary based on the scope of work, competition, and specific goals. Many agencies offer monthly retainers, project-based packages, or hybrid models. Generally, fees cover technical optimization, content creation, link building, local SEO, and reporting. Choosing an agency like Parkyd Digital that connects deliverables to measurable ROI is vital, rather than one merely focused on rankings.

Entity SEO helps Google and AI tools clearly understand what your business is, what you offer, and why you're credible.

SEO agencies like Parkyd Digital will strengthen your brand's entity through structured data, accurate citations, high-quality content, and trust signals, helping you qualify for Page 1 rankings and AI recommendations.

AI SEO utilizes machine learning, LLMs, and structured data to help websites appear not just in Google results but also in AI-generated answers on platforms like ChatGPT and Gemini. It emphasizes clarity, question-focused content, and conversational optimization, ensuring that your business is accurately identified and recommended by AI systems effectively.

While AI tools can assist with research and data analysis, they cannot replace the strategy, creativity, and human intuition required for successful SEO. A deep understanding of user behavior and market dynamics is essential. The best results arise when AI serves as a supportive tool rather than a substitute for the expertise offered by a skilled SEO team.

AI-generated content can harm your SEO if it lacks originality or accuracy. At Parkyd Digital, we use AI as a support tool, ensuring all content is human-reviewed for quality and factual accuracy. High-quality SEO also requires unique insights and expertise, so when used responsibly, AI can enhance production without compromising quality.

To get recommended by AI assistants, build a strong digital presence. This includes maintaining structured FAQs, consistent business information, quality content, and external citations. AI models recommend brands they trust. Therefore, the aim is to create reliable signals that these systems can recognize and incorporate into their responses effectively.

Absolutely. Modern SEO focuses on high-intent searches, meaning the people finding your website are already looking for your services. This drives stronger conversions, more qualified leads, and higher revenue, not vanity traffic.

Yes. Google drives the majority of search traffic, while AI platforms influence decision-making and discovery. Businesses that optimize for both gain visibility across multiple search experiences, traditional SERPs + AI-generated answers.

Traditional SEO concentrated on keywords, backlinks, and rankings, while modern SEO incorporates AI, user intent analysis, and structured data. It's geared towards making your content understandable, not just for search engines but also for AI models. This approach includes entity building and optimizing content to enhance recommendations from AI tools, creating a more holistic SEO strategy.

When selecting an SEO agency, prioritize those with transparent reporting, proven strategies, and realistic timelines. Look for partners focused on ROI rather than just rankings. Steer clear of agencies that promise quick fixes or guarantee top positions without explaining their methods. A reliable SEO partner, like Parkyd Digital, acts as an extension of your business, not just a vendor.

In the initial months, expect technical fixes, keyword research, content planning, and local SEO improvements. As you progress into months three to six, the focus shifts to publishing optimized content and refining strategies. You should receive consistent updates and reports, ensuring ongoing progress in visibility, traffic quality, and conversions.

Organic traffic growth, improved keyword rankings, and lead generation measure SEO success. Important KPIs also include user engagement and revenue impact rather than just rankings. Additional metrics like click-through rates and local visibility provide insight into performance. Modern SEO even tracks AI search visibility, highlighting the recommendations of LLMs.