One of the most common mistakes made by small and medium businesses is their practice of trying to manage everything ‘in-house’. While this is a commendable practice in itself, more often than not it is extremely restricting in terms of overall growth. Marred by the fear of things going wrong or the lack of a budget for additional personnel and resources, most marketing agencies prefer to do everything themselves. However, white label marketing, though unfamiliar, is an exceedingly valuable solution to expand a business’s skillset and reach! Here’s everything you need to know about white label marketing –
What Is White Label Marketing?
White label marketing is a practice wherein a company hires an external company’s marketing service and rebrands it before offering it to its clients as its own. This branch of marketing is centered around outsourcing certain tasks or services in order to maximize value and output.
Although white label marketing is a relatively new concept, recent years have seen it being adopted by numerous businesses in the digital marketing industry. Today, white label digital marketing has become an immensely useful tool in helping businesses grow strategically and profitably.
What Services Fall Under White Label Marketing?
Essentially, any service that can be outsourced can fall under the banner of white labeling. However, in the field of digital marketing, it encompasses a wide spectrum of services like inbound marketing, website optimization, PPC marketing, SEO and content marketing to name a few.
What Is The Main Advantage Of White Label Marketing?
For a business to offer a wide variety of services, they would have to either hire one person proficient in all the services they wish to hire or multiple people for each service! Since neither of these are ideal scenarios and require a substantial cost increase and time constraint, white label marketing is the evident solution. Outsourcing these services allows businesses to offer diverse, high-quality services to their clients at cost-effective rates. This serves the dual purpose of widening the business’s portfolio and building its brand!
Mentioned below are 3 Reasons SMBs Should Consider White Label Marketing –
Provide 360-degree Marketing Solutions –
To begin with, one of the most significant benefits of hiring a white label marketing agency is that you can expand the current digital marketing services you offer to include a lot more options for your clients! From end-to-end website optimization to a simple photo styling requirement, your agency can act as the one-stop solution for all your client’s digital marketing requirements. Expanding your services will not only help you promote client retention but also assist in acquiring new business opportunities.
Staying Ahead of the Curve –
White label solutions are experts in their own domain with strong portfolios and years of experience in their respective industries. Taking them on board for a client requirement would mean a guaranteed use of the latest industry practices and rigorous experience to deliver phenomenal results for your clients. Rendering such premium services will ensure client satisfaction and help you build and maintain healthy, long-lasting relationships with all your clients.
Reduced Overhead Costs –
Last but not the least, hiring white label solutions will help you minimize your overhead costs considerably. Instead of spending on lengthy hiring and training processes along with bearing the cost of workforce management on a monthly basis, implementing white label solutions would help you save on your expenses, facilitate your day-to-day operations and allow you with more time to focus on customer experiences and scaling your business!
To learn about some of the most effective B2B lead generation strategies, click here.
For further support to grow your business, our team at Parkyd Digital is available and happy to help you. With a deep understanding of the digital marketing landscape and over a decade of industry experience, we offer holistic white label digital marketing solutions that are customized according to your requirements. You can get in touch with us here.