SEO competitor analysis is one of the major aspects of a complete digital marketing audit. It helps you know where your business stands compared to your rivals. It additionally fills in as an amazing research procedure in assisting you with ranking higher on Search Engine Results Pages, getting more traffic on your website, saving money on paid traffic, and improving your conversion rate.
So what are the primary essentials of an SEO competitor analysis? Let’s have a detailed look at them:
Before doing anything else, you first need to recognize your primary rivals. These are the businesses competing for your ideal keywords through their branding efforts. Compile a rundown of all indirect and direct competitors you can find. This will be a strong beginning for your analysis. Browsing Google is going to be the next step. Google has all the data you require to discover more info about your competitors. Type in the keywords, products, or services related to your brand in Google search and go through the results carefully. Give additional consideration to companies ranking for keywords directly relevant to your brand.
Keyword analysis of competitors
A keyword analysis of competitors helps find significant keywords that your rivals are trying to rank for. Utilizing that intel, you can later guide their traffic to your website. Keywords that are pertinent to your business, have a greater search volume, and are not very tough to rank for, are the place where you should concentrate your efforts. Rather, pay the most attention to search intent. Analyze your competitors for both short and long-tail keywords – while the former are very popular, the latter ones carry more intent.
Evaluation of competitor SEO content
Keywords are, without a doubt, an indispensable piece of any typical SEO competitor analysis. But you also ought to take inspiration from the top-ranking content of your business rivals. The goal is to do research on the most popular content being published by your competition and use that knowledge to optimize your own content.
Assessment of their backlink profiles
Backlinks are still a major ranking factor that Google takes into consideration while crawling a website. Your struggle to secure decent ranks will be greater if your competitors have a powerful backlink profile. It is, therefore, absolutely imperative for you to fortify your own backlinks profile as well. To simplify the process and adhere to the standard benchmarks for suitable backlinking, doing proper research on the existing backlinks of your rival businesses is essential.
Technical SEO analysis
Basically, this part of the competitor SEO analysis involves auditing the technical aspects of your website contrasted with that of your competition. Doing so helps in identifying and resolving technical SEO issues that can hamper your site’s search engine rankings.
Here are the key technical SEO elements that you must assess your rivals for –
- Internal linking – Internal links allow search engines to discover, index, and rank the pages of a website. It is Google’s best practice to utilize recognizable anchor text, particularly for internal links.
- Site structure – Site structure impacts both the client experience and how effectively it can be crawled by popular search engines. A decent site ought to have a straightforward, clean construction that doesn’t obstruct search engine indexing.
- Page loading speed – After the Google Page Experience update in May 2021 update, site loading speed has become a significant SEO ranking factor to consider. Your pages should take no more than 3 seconds to load on the screen of visitors.
- Mobile-friendliness – Since Google follows a mobile-first approach for indexing and 58% of all Google searches are done through mobile devices, it’s vital to ensure the mobile responsiveness of your web pages.
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