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Home > Industry Insights > SEO Audit Checklist For 2022 - Technical SEO Audit
If you wish to get more clients and revenue with the help of your website, you need to understand where to begin. Alas, it's hard to figure out what you really want to improve immediately. That is the reason why it's fundamental that you conduct an extensive SEO audit. It will provide you with ample data about your site’s performance, including what you're doing right and which areas need improvement.
It's a smart policy to audit your online branding efforts when you dispatch them to ensure they're prepared for fetching the desired outcomes. Also, you might consider getting an SEO audit after every 3 months. If you hire a digital marketing agency in Toronto like Parkyd Digital, you’ll additionally be provided with optimization and monthly reporting.
Check out this 10-point SEO audit checklist for 2022 curated by our marketing specialists:
Google Analytics tracking code
It's crucial to track the performance of your website. That is the exact thing Google Analytics does, and all you got to do is add a little line of code to each of your web pages. Once this has been done, Google Analytics serves as a complete for all your pages. That implies you can view those pages in one place easily and quickly.
When a web page has been integrated with a robots.txt file containing specific instructions, it might prevent Google and other search engines from crawling it. Therefore, while conducting an audit, check to see if any of your pages contain robots.txt files that are blocking the crawlers of search engines.
Keywords are a critical piece of SEO. They decide when your site shows up in search results. At the time of an SEO audit, make sure to review your existing keywords. On the off chance that you have a larger portion of short-tail keywords, you will need to reevaluate your strategy. You can drive more important leads by utilizing long-tail keywords in your marketing campaign.
Site speed is a significant ranking factor for Google and other popular search engines. Users hate pages that take more than 3-5 seconds to load. You can risk losing valuable leads if your website has slow-loading pages. Check the loading speed of your pages with Google PageSpeed Insights and see which ones need to be optimized.
When Google analyzes your website for ranking, it goes through the content of your pages and then indexes them. As such, indexing is pivotal to your page showing up in the SERPs. In case your pages are not yet indexed, your website won’t show up even in relevant search results.
Mobile responsiveness is an essential piece of any SEO campaign. Taking into account that 61% of purchasers are bound to purchase from websites that are mobile-friendly, it’s vital to optimize your website for mobile.
While the SEO audit of your website is in progress, check to ensure your site is encoded with HTTPS. This is the sign of a protected site. Not only will it impart more credibility to your business and make visitors feel safe, but also allow Google to rank your site suitably.
Voice search optimization
Voice search is quickly developing as a well-known way for individuals to conduct searches. So if you wish to gain a competitive edge over rivals, you must make sure that your website is optimized for voice search.
Broken links can be found frequently all over the Internet, and any time you see a message that says "404," this is on the grounds that a connection no longer redirects to a page. In case you have broken links on your site, you will miss out on offering a good UX to clients, and witness a decline in conversions and traffic.
While creating content for your website, you need to make sure that the same content is not used in more than one place. Duplicate content can weaken your page authority and bring down your SERP rankings. Utilize canonical link tags to ensure that this doesn’t happen.
Need a complete digital marketing audit for your business? Reach out to us to learn about the benefits of one and how we can help you with it!
We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.