Adopting newer technology seems to have become quite popular amongst a broad range of sectors and industries after the pandemic of COVID-19. As cases began to rise again universally, more builders, operators, developers, property owners, and realtors started realizing that embracing the latest real estate digital marketing trends is the key to meeting customer requirements effectively. 

Although the advantages of modern technology are available in abundance, numerous realtors in the industry still feel skeptical about it. As per the National Association of REALTORS®, 48% of realtors mentioned that staying abreast of technological development is probably the greatest challenge they presently face. 


Key Discussion: Why Is Digital Marketing A Must For The Real Estate Sector in 2022?


The best way to adopt technology is by knowing which ones are worth keeping on your agenda. Here are the top real estate digital marketing trends for 2022


Rise of virtual reality & the metaverse

The increasing usage of virtual and augmented reality resources is expected to influence the real estate search experience substantially by next year. Virtual property tours, for example, provide purchasers with a highly immersive perspective of potential homes; progressions in innovation have made the experience as insightful as in-person visits, but with more time savings and convenience. 

Numerous residential and commercial realtors as of now utilize drones to take aerial shots and videos, but the reception of these assets is expected to grow dramatically in 2022. Especially after the announcement of the metaverse development by tech giants like Facebook & Microsoft, virtual reality resources are ought to influence all the major global industries, including the real estate sector.


Further Reading: Metaverse Marketing: What You Need To Know?


Analytics that enable realtors to meet customer requirements more effectively

In any real estate property transaction, there are always multiple parties involved, including buyer, seller, attorney, agent, and more. Shockingly, the industry has been slower to embrace resources that not just sort out key data related to transactions, but also evaluate customers’ behavior & offer quantifiable information that empowers future improvement. 

That is going to change in 2022. With in-person gatherings mostly limited because of COVID-19, it is anticipated that more real estate professionals will embrace customer relationship management (CRM) tools, analytics support, and other AI-fueled technology to simplify business operations. 


Mobile resources assist purchasers with finding properties in any place that they are

Right now, most realtors make use of online tools to organize property searches for their clients. However, a considerable lot of these channels are not tweaked for mobile, which is fundamental for likely buyers to either see properties from a remote place (particularly considering more severe COVID-19 guidelines) or at a glance. Property supervisors likewise ought to consider buying or creating exclusive mobile applications to offer key services. 


Blockchain-powered technology with greater convenience & security for property buyers

Lately, conventional procedures of the real estate sector are being disrupted often by blockchain technology, just like several other industries. As per AI Multiple, a noteworthy technology analyst, some real estate companies have launched “smart contracts” within client transactions. These contracts are created using the blockchain, which adds and makes contract conditions utilizing an algorithmic code. Once the beneficiary meets the fundamental terms & conditions, the contract becomes active, allowing for a transaction. This can be massively useful to real estate businesses since it takes out the requirement for liaisons and verifications through banks. Also, because of the blockchain’s exceptional security, smart contracts can assist with decreasing the chances of a breach or fraud. 

The process of digital transformation is an intricate and extensive venture that necessitates strategic planning and professional expertise to ensure long-term benefits. Parkyd Digital’s team possesses experience in assisting realtors to improve business growth with the right online marketing solutions. Book a consultation to learn how we can help you create value and drive revenue consistently.