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Home > Industry Insights > Real Estate Digital Marketing Ideas For 2022 - Parkyd Digital
There is no denying the fact that the COVID-19 pandemic had long-lasting effects across different industries, including the real estate sector. Despite that, the changes forced upon by the unfortunate incidences led to a rise in the popularity of technological innovations like drones & virtual property tours. Plus, as per the reports published by the National Association of REALTORS®, around 56% of home buyers walked through a home that they viewed online. Therefore, as of now, there is much that can be achieved by using digital marketing for real estate in 2022.
So what are the most effective strategies that can be implemented to make the best use of online marketing for real estate? Let’s take a look at the real estate digital marketing ideas that are projected to be popular in 2022:
Advertise your property listings through social media
As mentioned earlier, virtual tours are quickly gaining traction as effective marketing tools for listed properties, which indicates the vital role of digital advertising for real estate agents. However, being online doesn’t mean simply having a web presence.
A lot of real estate companies are using social networking platforms like Instagram and Facebook to list their properties for sale. As per a survey conducted by The Close, over 60% of realtors mentioned that social media marketing is far more critical than having a website when it comes to outreach efforts for the real estate business.
For example, some of the real estate digital marketing ideas like Instagram hashtags and the Facebook Marketplace can be leveraged successfully for reaching out to audiences that might not be able to discover your real estate business easily.
Make sure to reap the benefits of local photography
Usually, when home buyers are planning to look into a property, not only do they want info about its features and amenities, but also its neighborhood. Use photographs and videos of the surroundings where your real estate properties for sale are located. Buyers love to peruse images of a real estate property’s neighborhood because it allows them to become familiar with their preferred location before the final move.
Invest in CRM
During the last few years, real estate agents have realized the vitality of sales and marketing alignment. Doing so not only allows for a detailed understanding of the buyer’s journey but also helps to reach prospects at the correct time. It also keeps low-quality leads at bay and makes every follow-up call or email count. That is where customer relationship management (CRM) comes into play.
Popular CRMs like HubSpot offer one place where both sales and marketing teams can effectively track & manage their marketing efforts. The platform can be utilized for running all types of digital marketing ideas & strategies for real estate, including blogging, SEO, social media optimization, email marketing, PPC advertising, and lead generation.
As a CRM software, HubSpot offers a plethora of benefits to its users, which are not limited to -
All tools necessary for running an excellent digital marketing campaign for real estate can be easily found within HubSpot software. What’s even better is that they all work collectively for engaging & staying relevant to both potential and existing clients.
Digital marketing for real estate in 2022 can, therefore, be utilized in many ways to improve property sales and brand awareness. If you are looking for a reliable digital marketing agency to help you set up an advertising campaign for bolstering your real estate firm’s branding efforts.
We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.