There is no denying the fact that the COVID-19 pandemic had long-lasting effects across different industries, including the real estate sector. Despite that, the changes forced upon by the unfortunate incidences led to a rise in the popularity of technological innovations like drones & virtual property tours. Plus, as per the reports published by the National Association of REALTORS®, around 56% of home buyers walked through a home that they viewed online. Therefore, as of now, there is much that can be achieved by using digital marketing for real estate in 2022.
So what are the most effective strategies that can be implemented to make the best use of online marketing for real estate? Let’s take a look at the ones that are projected to be popular next year:
Advertise your property listings through social media
As mentioned earlier, virtual tours are quickly gaining traction as effective marketing tools for listed properties, which indicates the vital role of digital advertising for agents. However, being online doesn’t mean simply having a web presence.
A lot of real estate companies are using social networking platforms like Instagram and Facebook to list their properties for sale. As per a survey conducted by The Close, over 60% of realtors mentioned that social media marketing is far more critical than having a website when it comes to outreach efforts.
For example, Instagram hashtags and the Facebook Marketplace can be leveraged successfully for reaching out to audiences that might not be able to discover your real estate business easily.
Make sure to reap the benefits of local photography
Usually, when home buyers are planning to look into a property, not only do they want info about its features and amenities, but also its neighborhood. Use photographs and videos of the surroundings where your properties for sale are located. Buyers love to peruse images of a property’s neighborhood because it allows them to become familiar with their preferred location before the final move.
Invest in CRM
During the last few years, real estate agents have realized the vitality of sales and marketing alignment. Doing so not only allows for a detailed understanding of the buyer’s journey but also helps to reach prospects at the correct time. It also keeps low-quality leads at bay and makes every follow-up call or email count. That is where customer relationship management (CRM) comes into play.
Popular CRMs like HubSpot offer one place where both sales and marketing teams can effectively track & manage their efforts. The platform can be utilized for running all types of digital marketing strategies, including blogging, SEO, social media optimization, email marketing, PPC advertising, and lead generation.
As a CRM software, HubSpot offers a plethora of benefits to its users, which are not limited to –
- high-quality leads
- digital marketing integration
- marketing automation
- lead generation
All tools necessary for running an excellent marketing campaign can be easily found within HubSpot software. What’s even better is that they all work collectively for engaging & staying relevant to both potential and existing clients.
Digital marketing for real estate in 2022 can, therefore, be utilized in many ways to improve property sales and brand awareness. If you are looking for a reliable digital marketing agency to help you set up an advertising campaign for bolstering your real estate firm’s branding efforts, book a consultation with our marketing specialists today!