Web design focuses on how a website looks and feels. Web development is the process of turning that design into a working website using code, CMS platforms, and integrations. It covers structure, functionality, performance, security, and responsiveness. Parkyd Digital understands the importance of both aspects in creating successful websites.

Website design costs depend on size, functionality, content, and technical needs. A simple informational site is typically more affordable, while complex builds with custom designs, integrations, or e-commerce features require a higher investment. Website development agencies scope projects based on business goals and required outcomes rather than using fixed pricing. Clear planning early on helps align expectations, budgets, and timelines.

Timelines vary by project scope. A typical B2B website with standard functionality can take three to six weeks from planning to launch. More complex builds—such as multilingual sites, portals, or e-commerce platforms—often take eight to twelve weeks or longer. The schedule is also influenced by content readiness, feedback turnaround, and integration testing.

The right platform depends on a company's goals, technical environment, and growth plans. Common options include WordPress, Webflow, HubSpot CMS, and Shopify, along with custom frameworks for advanced functionality. Platform selection should consider ease of updates, scalability, integration with marketing tools, and long-term maintenance requirements.

Yes. All modern websites are designed to adapt automatically to different screen sizes and devices. Responsive design ensures visitors have a consistent and user-friendly experience whether they're browsing on a desktop, tablet, or smartphone. Mobile optimization is critical not only for usability but also for SEO performance and conversion rates.

We focus on optimizing performance through clean coding practices, image compression, and effective caching strategies. Additionally, utilizing content delivery networks and minimizing render-blocking scripts helps. At Parkyd Digital, we conduct thorough testing to ensure fast loading times, boosting your website's conversion rates and user experience.

A well-developed website includes SEO best practices from the outset. This involves technical optimization such as clean code, fast load times, structured headings, and mobile compatibility. On-page fundamentals—like metadata, URL structure, and internal linking—are also applied during setup. These steps create a strong foundation for future content and ongoing SEO strategy.

Content can be provided by your team, us, or a collaborative effort. Typically, you'll supply the core messaging and brand guidelines, while we structure and refine the copy for better clarity and SEO. For images, we may use your brand assets, custom photography, or curated stock depending on your needs and budget.

Some projects are best served with a customized theme or component library to control costs and timelines. Others require fully custom design and development to support complex functionality or a unique brand experience. The right approach depends on your goals, budget, and how much flexibility you need now and in the future.

Yes, we can seamlessly integrate your website with various tools such as CRMs, marketing automation platforms, payment gateways, and analytics. During our discovery phase, we'll assess which systems you currently use and design a cohesive architecture to ensure smooth data flow.

Common issues include outdated designs, poor mobile experiences, and difficult navigation. Slow loading times, broken links, and weak calls-to-action also hinder effectiveness. Many small business sites lack proper security and analytics, which can negatively impact credibility and lead generation.

Yes. Redesigning an existing website is often more efficient than building a completely new one. A redesign focuses on improving layout, performance, and content clarity while preserving valuable content and SEO authority. It's also an opportunity to update brand visuals, streamline navigation, and improve lead-generation performance without discarding everything that already works.

Security considerations include using reputable hosting, SSL certificates, secure plugins and themes, regular updates, strong authentication, and backups. For dynamic sites and CMS-based builds, ongoing maintenance is important to patch vulnerabilities. A secure website protects your data, your visitors, and your brand reputation while maintaining uptime and trust.

Yes, we provide hosting, and this is something we often recommend to clients. If you already have hosting and it works well for you, we are happy to deploy the website on your existing server. However, many clients choose our hosting because we manage our own secure servers, which gives us better performance, control, and protection. Along with hosting, we also provide post-launch maintenance and security services, making it easier to keep everything under one reliable umbrella.

Website development doesn't end at launch. While the build itself is a project with defined milestones, ongoing updates keep it secure, relevant, and high-performing. Continuous optimization—such as adding new content, improving SEO, and refining user experience—ensures the site remains aligned with evolving business goals and marketing trends.

Yes. A well-structured website directly supports lead generation by improving the user journey, page load speed, and clarity of information. Features like clear calls-to-action, optimized landing pages, and strong positioning help convert visitors into qualified leads. Over time, a high-performing website becomes a core component of digital revenue generation.