Linkedin Campaign Management - Guide To Run Successful LinkedIn Ads In 2022

LinkedIn advertisements are an incredible approach to boosting your business reach by focusing on the right target audience for your service or product. There are different kinds of LinkedIn ad choices available, including sponsored posts, boosted posts and video posts. Every one of these has its own extraordinary advantages which make LinkedIn an intriguing yet gainful avenue for creating leads! In addition to the fact that LinkedIn marketing can help you drive qualified prospects to your organization's profile, you can perform brand sharing via LinkedIn Sponsored Updates, and drive leads using Lead Generation. In this blog post, we will explain how to capitalize on LinkedIn campaign management & create compelling ads that will boost your ROI and brand awareness.

 

Setting up your account

LinkedIn has some fairly standard social media ad guidelines, just like Facebook and Google. Here are the prerequisites to set up your LinkedIn ad account:

• A LinkedIn company page that has a profile picture and no less than 10 followers
• A business email address that has been connected to the account

For creating an advertisement, you must first visit linkedIn.com/advertising. You can likewise utilize this link to view more choices on LinkedIn Ads Manager, which is the place where you would do the majority of reporting while your campaigns are active.

LinkedIn campaign management can be done either via LinkedIn ads editor or ads manager. LinkedIn Ads Manager is the better option between the two because it offers more reporting options and data.

 

Making an Ad

After your account has been set up, you can proceed to make your first advertisement. To do this, go to the home page of LinkedIn Ads and click on the "Create an Ad" button. You'll be requested to give some essential data about your advertisement - name, description and headline.

You will likewise have to pick a target audience for the ad promotion. LinkedIn gives you a few choices for focusing on your crowd, including:

• Job titles
• Seniority level
• Company industry
• Geography
• Function or Job role
• Company size

You additionally have the choice to target individuals who share your business page on the LinkedIn platform. Advertisers additionally get the choice to target individuals who have visited specific pages on LinkedIn.

After that, you'll have to pick an objective for your advertisement. Here are your options:

• Boost brand awareness
• Advertise to the right prospects
• Drive site traffic
• Produce leads from jobs
• Promote your page on LinkedIn
• Drive greater engagement to your business page

Whenever you've chosen a goal, you'll have to pick a spending plan for your promotion. You can decide to set a day-by-day or complete spending plan for your advertisement.

LinkedIn also lets you target specific platforms and devices for your advertisement. You can decide to target individuals who use mobile, desktop or both of them. You can even choose to target particular browsers, like Safari or Chrome, and operating systems, like Android or iOS.

 

Determining the success of your LinkedIn Ad

When your advertisement is running, LinkedIn offers various metrics that you can utilize to gauge its performance.

• The main metric is "impressions," which tells you how many times your advertisement has been viewed.
• The next metric in line is "clicks," which tells you how many people have tapped on your advertisement.
• The third metric is "unique click rate," the result of dividing the number of clicks but the number of impressions.
• The fourth metric is "engaged views", views that are converted into an email capture or a click on your profile. You can modify this metric depending on how you set up the objective of your ad.

LinkedIn additionally provides other extra metrics like "cost per click" (average cost of every click you receive) and "cost per engagement" (the average cost of every engaged view that you get).

 

Launching your first LinkedIn Ad: Step-by-Step

The LinkedIn work process for creating and managing an ad is as described in the following steps:

1. Click on the "Create an Ad" button in the upper right corner, choose the type of ad that you want, determine your budget, add a name & description to your campaign, and define the bidding/pricing model.
2. While setting up the Bidding/Pricing Model, bear in mind that LinkedIn campaign management is basically pay-per-click (PPC). LinkedIn suggests that you utilize their bidding/pricing model which helps marketers to set a daily budget and enable LinkedIn to augment your ad campaign for the most effective results. There are three different offering models accessible:

• Maximize Clicks - LinkedIn will fetch the highest number of clicks possible for your budget, at the expense of impressions
• Maximize Impressions - LinkedIn grabs the highest number of impressions possible for your budget, conceivably at the expense of clicks because LinkedIn might be enticed to show your advertisement more than needed just to meet the daily quota
• Optimize Budget - LinkedIn utilizes a certain algorithm for optimizing your spending & delivery across networks and devices

3. The default of LinkedIn Ads Manager is wide targeting which will show your advertisement to all LinkedIn users. To be more specific with your focusing on, you can utilize the feature named Detailed Targeting. It lets you focus your ad promotion on prospects whom you want to reach."
4. The Ad segment of your LinkedIn campaign allows you to add your creative resources such as text, photos and videos. Each ad type will have varying suggestions for text length. Ensure that you are taking note of the number of characters you are utilizing as you could end up concealing a portion of your text behind the veil of a "read more". LinkedIn suggests that your photograph is of 1200x628 pixels.
5. When you feel that you have completed your ads, click on the button "Create Campaign", LinkedIn Ads Manager will then set up your campaign and take you back to the dashboard.
6. On this page, we can view some fundamental info regarding your campaigns, like name, dates, objective, daily spending and total budget. You can likewise see how our mission is performing by taking a gander at the number of likes, clicks and views, in addition to benchmark performance data of LinkedIn.

 

Make the most out of our LinkedIn ad campaigns by seeking the expertise of Linkedin campaign management professionals. Reach out to Parkyd Digital for cost-effective social media marketing solutions.

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