PPC advertising allows you to reach people who are actively searching for your products or services, making it one of the fastest ways to generate demand. You only pay when someone clicks or takes a defined action, which keeps spend focused and measurable. As a PPC Agency in Kelowna, we align targeting, keywords, ad messaging, and landing pages to ensure your ads reach the right audience and convert efficiently, not just drive traffic.

PPC is a core part of paid media, but it’s not the entire picture. PPC usually refers to search-based and intent-driven ads on platforms like Google Ads and LinkedIn, where users are actively looking for solutions. Paid media also includes display, social, video, and remarketing campaigns that support brand awareness and nurture prospects. When managed correctly, PPC captures demand while paid media supports long-term visibility and recall.

Yes, PPC is highly effective for B2B companies because it connects your business directly with decision-makers at the moment they are researching solutions. By targeting specific keywords, job roles, industries, and company sizes, PPC helps generate qualified leads, sales conversations, and pipeline faster than most other channels.

Google Ads works best for capturing high-intent searches from prospects who already know what they need. LinkedIn Ads excels at targeting by job title, seniority, industry, and company size, making it ideal for B2B campaigns. When used together, these platforms create a balanced approach that drives both demand capture and demand creation.

The budget required for PPC depends on your industry, competition level, and growth goals. In competitive B2B markets, clicks can be more expensive, so starting with a realistic test budget helps generate meaningful data. Many businesses work with a PPC Agency in Kelowna to run a 30–60 day testing phase before scaling campaigns that show strong lead quality and return on ad spend.

PPC campaigns can begin driving traffic and leads shortly after launch, but strong performance comes from optimization over time. Typically, the first 30–90 days are used to test keywords, audiences, ads, and landing pages. Once performance stabilizes, campaigns can be scaled more predictably and efficiently.

PPC campaigns often underperform due to broad targeting, weak keyword strategy, low-quality ad copy, slow landing pages, or missing negative keywords. Another common issue is attracting leads that don’t match your ideal customer profile. A structured PPC audit helps identify wasted spend and outlines clear steps to improve efficiency and lead quality.

A PPC audit reviews account structure, keyword targeting, ad relevance, tracking setup, landing page experience, and budget allocation. Without an audit, optimization often becomes guesswork. At Parkyd Digital, audits are used to identify high-impact fixes, prioritize improvements, and build a clear roadmap for better performance.

Reducing wasted spend requires continuous refinement. This includes tightening keyword and audience targeting, adding negative keywords, improving ad relevance, optimizing landing pages, and strengthening conversion tracking. Ongoing monitoring and testing are essential to improving ROI and long-term campaign efficiency.

Effective PPC measurement goes beyond surface-level metrics like clicks and CPC. While those matter, we also track lead quality, sales-qualified leads, meeting rates, pipeline value, and revenue generated. The goal of working with a PPC Agency in Kelowna is not cheaper clicks, but predictable, measurable revenue growth.

During the first 60–90 days, PPC management focuses on audits, tracking setup, campaign restructuring, and controlled testing. As data is collected, campaigns are refined and optimized. This foundation allows for smarter scaling and more consistent performance over time.

Our testing approach is structured and intentional. We test one variable at a time-such as headlines, visuals, CTAs, audiences, or landing page layouts-to clearly understand what drives better performance. Winning variations are scaled, while underperforming ones are paused, keeping costs under control.

Accurate tracking is critical for PPC success. We use tools like Google Tag Manager, conversion tracking, platform pixels, UTM parameters, and CRM integrations to connect ad clicks to form submissions, meetings, pipeline, and closed revenue. This ensures decisions are based on real business impact.

Ongoing PPC management includes bid adjustments, creative refreshes, audience refinement, search term analysis, landing page optimization, and budget reallocation. Continuous optimization ensures campaigns remain competitive, efficient, and aligned with changing market conditions.

PPC and SEO work best when used together. PPC captures immediate demand and validates keywords quickly, while SEO builds long-term authority and organic visibility. Retargeting also allows you to re-engage visitors from SEO, email, and social channels, strengthening full-funnel performance.

While existing website pages can be used, dedicated PPC landing pages almost always convert better. They are built around specific ad intent, load faster, remove distractions, and focus on a single action. This improves conversion rates and lowers cost per acquisition across PPC campaigns.