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Inbound Marketing

Inbound Marketing

Enhance the overall performance of your website to increase traffic, generate relevant leads and boost conversions.

Inbound Marketing Services

The idea of inbound marketing is to attract prospects that are actively looking for solutions to problems you solve, to be able to engage and convert them into your customers, and continue to nurture and delight them so that they become your business advocates.Content, SEO, ads, email campaigns, and marketing automation – all play an essential role in this. But even with all these strategies up your sleeve, you may not find leads flowing in. There could be that something is not done right with your strategies, and we can help.

Our strategic response to inbound marketing starts with a 2-days discovery workshop where we help you identify your digital marketing goals and processes. With proven data-driven techniques, we identify and analyze your ideal prospects behavior, and what they want. Based on which we suggest a variety of tactics – leading to a comprehensive inbound marketing strategy – which delivers your prospects the information and experience they want, when they want it.

Sales Ready Websites

Website content and SEO audits, strategy, and design to set you apart from competitors and generate relevant B2B leads for your business.

Content Marketing Services

Create cohesive content strategies, engaging content, and promotion, that guide prospects through the buyer journey, and help achieve your marketing goals.

Search Engine Marketing

Drive relevant traffic to your site and engage prospects looking for similar solutions as yours, through comprehensive on-page and off-page SEO strategies.

Inbound Lead Nurturing

Create campaigns to nurture prospects as well as existing customers using effective email marketing strategies that ensure vested interests in your content and services.

Social Media Planning

Targeted social media and advertising strategy to cater to prospects and customers, increasing their awareness and engagement about your offerings.

Sales Enablement

CRM integration, sales and marketing alignment, content engine setup, and marketing automation to help deliver timely information to your prospects and customers.

Inbound Marketing Services

The idea of inbound marketing is to attract prospects that are actively looking for solutions to problems you solve, to be able to engage and convert them into your customers, and continue to nurture and delight them so that they become your business advocates.

Content, SEO, ads, email campaigns, and marketing automation – all play an essential role in this. But even with all these strategies up your sleeve, you may not find leads flowing in. There could be that something is not done right with your strategies, and we can help.

Our strategic response to inbound marketing starts with a 2-days discovery workshop where we help you identify your digital marketing goals and processes. With proven data-driven techniques, we identify and analyze your ideal prospects behavior, and what they want. Based on which we suggest a variety of tactics – leading to a comprehensive inbound marketing strategy – which delivers your prospects the information and experience they want, when they want it.

Sales Ready Websites

Website content and SEO audits, strategy, and design to set you apart from competitors and generate relevant B2B leads for your business.

Content Marketing Services

Create cohesive content strategies, engaging content, and promotion, that guide prospects through the buyer journey, and help achieve your marketing goals.

Search Engine Marketing

Drive relevant traffic to your site and engage prospects looking for similar solutions as yours, through comprehensive on-page and off-page SEO strategies.

Inbound Lead Nurturing

Create campaigns to nurture prospects as well as existing customers using effective email marketing strategies that ensure vested interests in your content and services.

Social Media Planning

Targeted social media and advertising strategy to cater to prospects and customers, increasing their awareness and engagement about your offerings.

Sales Enablement

CRM integration, sales and marketing alignment, content engine setup, and marketing automation to help deliver timely information to your prospects and customers.

FAQS

As a beginner, you can start by putting across relevant, original, and quality content that is easy to understand. Simultaneously, you can post and promote your content on social media using various platforms to garner extra attention.

HubSpot makes it easier for you to integrate blogs, CTAs, emails, landing pages and manage marketing. As HubSpot supports automatic A/B testing, one can create various versions, show them to the visitors & find the one which attracts the most conversions.

Inbound marketing utilizes the ‘’pull in’’ technique where the marketers attract potential customers with interesting concepts, while outbounding marketing utilizes the ‘’push in’’ technique by flooding the random customers with multiple contents, most of which are not even relevant.

Inbound marketing will reap the following advantages:

  1. Increase the brand awareness
  2. Boost up the sales and generate more revenues
  3. Targeting the right audience
  4. Build long-lasting relationships with your customers
  5. Higher ROI at lower costs

The best inbound marketing strategies include the following points:

  1. Serving the content that potential customers are looking for
  2. Impressive analytics
  3. Email marketing
  4. Marketing automation
  5. Growth driven approach

GET IN TOUCH

Our team at Parkyd Digital is available and happy to help you!