in Referring to the upcoming metaverse as ‘the next step of evolution for the Internet,’ Mark Zuckerberg, CEO of Facebook, announced & explained the pioneering changes that the future holds for social networking platforms in its third-quarter reports for this year. Highlighting the significance of virtual reality and augmented reality, he talked about the vision of his company to create interoperable and interactive, connected experiences for everyone. The plans discussed by him also included details about what metaverse ads will evolve to fit into the picture.

Sharing the immediate plans of his organization (which has been rebranded as ‘Meta’), Zuckerberg also mentioned that significant changes are on the way for both Facebook & Instagram in 2022 to lay more emphasis on videos, particularly Reels. Providing plenty of hints for transcending the ways people can connect, he added, “Even with everything that we have right now, it is not yet possible to be physically together with those we care about. We are still unable to teleport as holographic projections to be anywhere instantly, be it at the office, friend’s home, or at a concert.”


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What will the ad experience look like?

Instead of optimizing its tools for the majority of older people, Facebook is currently retooling itself to focus on serving young adults better, as per the statements provided by Zuckerberg. Admitting that the switch in focus might slow down the growth of the remaining community, he said that it will also mean stronger services for younger adults. This will allow the company to help more people find new products they might be interested to buy, thereby unlocking a plethora of opportunities for businesses of all sizes.

The next changes rolling out for Facebook Ads in favor of the metaverse will enable dynamic linking capabilities for a business’s shop or website to the social media platform. They are expected to assist online sellers and creators grow consistently.

Zuckerberg also declared that Facebook is going to launch new tools for eCommerce in Q4, initially for the biggest online sellers and shops on its platform. The solutions will then be scaled more broadly throughout the next year.


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Zuckerberg’s plans for the Metaverse

Addressing the topic of metaverse several times, the CEO of Facebook mentioned that it is vital to their mission of delivering a highly immersive and interactive experience to users. The goal is to tap into the holy grail of digital experience – feeling like you are there with the person on the other side of the call.

Recently, the company debuted a brand new pair of smart glasses, the EssilorLuxottica Ray-Ban Stories. But that is just the tip of the iceberg of what’s to come. Users will be able to access an entire ecosystem of smart VR/AR wearables along with new digital experiences.

Throughout the next ten years, the increasing popularity of immersive VR and AR experiences fuelled by more intuitive machine learning & artificial intelligence will lead to the creation of more digital products and commerce. Once the metaverse becomes a part of our daily lives, we are going to need digital clothes and tools too. The target is to make the metaverse accessible for billions of people, which can end up generating trillions of dollars of virtual commerce every day.

Hopefully, if all goes well, we might start seeing major steps being taken towards building a completely interoperable metaverse soon enough.

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