With over 2.89 billion active users logging in every month, Facebook is at present the leading social media platform in the world. Facebook additionally has the evenest user distribution, compared to other social networking platforms such as LinkedIn and Instagram. Without a doubt, Facebook ads can provide an excellent chance for your brand to generate awareness and engagement effectively. So regardless of whether you’re simply venturing into Facebook marketing or hunting for ways to make the best of your marketing budget, you must understand the nitty-gritty details of Facebook ads cost.


What are the expenses of Facebook ads?

Facebook ads costs rely upon your preferred bidding models, such as 

  • cost-per-click (CPC)
  • cost-per-thousand impressions (CPM), or 
  • cost-per-engagement (CPE). 

As indicated by the stats shared by Revealbot, the average cost of Facebook advertisements for CPC across all campaign objectives and industries was $1.01 in July 2021. The charge for CPM throughout all industries was $12.9 as of July 2021. Likewise, the average charge for CPE across different industries was $0.114 as of July 2021.

Overall, Facebook ads that are targeted for encouraging likes or application downloads might pay $1.07 for every like & $5.47 for every download.

However, these expenses have been predicted to increase in 2022. As of December 2021, according to Revealbot, the cost of Facebook CPC for all industries is around $1.12 on average.

Also, the average cost of Facebook ads for CPM throughout all industries is $15.86 at present. The Facebook ads cost for CPE for all businesses is now $0.139 on average.

Besides the bidding model, the costs of Facebook ads can change due to many factors, including placement of ads, industry, target audience, seasons, and quality of ads. In general, however, you can expect your Facebook promotion expenses to be somewhere in the range of $0.50 and $2.00 for every click.

AdEspresso additionally surveyed around $300 million worth of Facebook ads and affirmed $0.97 to be the median cost per click. As these figures are just averages, your business might encounter costs higher or below the midpoints talked about above. It’s smarter to utilize these figures only for reference and not as a norm for Facebook ads cost.


Are Facebook ads worth the investment?

A brand can’t advertise its services & products in this era of digital marketing without utilizing popular social media platforms. Where promoting via social media enjoys its benefits, Facebook essentially leads the pack. Aside from its tremendous prominence, this social media platform offers reasonable costs and allows you to target a broad spectrum of customers.

Facebook ads offer businesses a bigger target audience that can be distributed easily into distinct segments by marketers for effective targeting. They allow you to target a broad variety of age categories based on where they live. In addition to that, the ads are flexible and can be adjusted to align effectively with a company’s budget.


Looking for an experienced Facebook marketing agency that can help set up your campaign ideally? 


Get in touch with our marketing specialists for a free consultation!