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Home > Industry Insights > Digital Marketing Trends To Look Out For In 2023 [Updated]
As the past couple of years left the world in disarray, businesses all over the globe struggled to come to terms with the new dynamic. Keeping up with this new facet of the business framework, 2022 saw a tremendous transformation of the digital space, and with no clarity of where the pandemic would lead us, this transformation only quickened with each day, leading to the rise of new digital marketing trends.
Going forward, as the world settled into its new normal, businesses of all sizes began to notice a stark difference in consumer behavior. Their old business models and digital marketing strategies that were successful before covid-19 needed to be altered to adapt to the changed marketing and retail landscape. These insights provided valuable information on which digital marketing strategies worked in 2021 and 2022, and what to expect in 2023!
Listed below are the digital marketing trends that are hugely impactful, profitable, and a must-use for all businesses this year -
User-generated content refers to any material, either written or visual, that individuals produce to advertise a business on the internet. In 2023, more businesses are expected to focus on leveraging the power of customer advocacy to build a positive brand image. To encourage customers to generate content on your behalf, you can make it simple for them to post online reviews, request testimonial videos from satisfied clients, or offer incentives such as discounts for those who contribute user-generated content.
Artificial Intelligence Tools
ChatGPT, an AI tool, has been gaining attention for its ability to quickly generate detailed, natural-sounding content based on a prompt. Such AI tools can be very useful for various tasks such as research, outlining, and brainstorming, and are likely to play a significant role in digital marketing strategies for 2023.
Interactive Website Features
A website that utilizes interactive features such as personalized quizzes and tools to assist users in finding quick answers to their questions is highly desirable. Such a website will be more successful in engaging its users. This is going to be another major digital marketing trend in 2023.
Short Educational Videos
As a small business owner, demonstrating your expertise in your field by posting educational videos on your website and social media channels can be an effective way to showcase your knowledge. Quick instructional videos on how to use a product have become increasingly popular in recent years, particularly on platforms such as TikTok and Snapchat.
Conversational marketing involves the use of instant messaging in a company's marketing strategy, often through the implementation of chatbots on their website, enabling quick and immediate assistance to visitors. For this particular reason, conversational marketing has been predicted to be vital in 2023.
Social media is no longer limited to simply creating brand awareness and connecting with one’s audience online. Today, it has now become one of the leading channels to generate quality leads for the business and drive sales! Employed by several forward-thinking marketers, ‘social selling’ is a highly effective sales technique that focuses on lead generation and lead nurturing, to ultimately drive conversions. It involves finding prospects on social media, engaging with them through value-driven content, building strong relationships, earning their trust and finally converting them into loyal customers. Research shows that companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers! As such, leveraging the power of social selling should definitely top a business’s priority list.
With respect to PPC advertising, marketers are now turning to the new ‘smart bidding’ option by Google Ads, to achieve optimum results on their PPC campaigns. While automated bidding has been around for a while, ‘smart bidding’ is the most advanced subset of automated bid strategies. It is known to be adept at enhancing the performance and results of online ad campaigns by adjusting the bids in real-time, taking into consideration various relevant factors through its AI-powered technology! Without having to invest a great deal of time and resources, this cost-effective technique is an excellent option to make the most of all online advertising endeavours.
Another one of the digital marketing trends that have witnessed a substantial boost in adoption is chatbots! Research indicates that chatbots have seen a 92% increase in use since 2019, making it the brand communication channel with the largest growth! The primary reason for its success is its uninterrupted availability, because of which consumers now prefer interacting with a chatbot to gain assistance on an immediate basis as compared to longer turn-around times by customer service representatives. Indeed, owing to the change in consumer preferences, integrating the website and social channels with chatbots can smoothen the buyer’s journey and show significant results for the business.
Optimizing for local SEO is not only another popular digital marketing trend but almost a prerequisite to online marketing success in the current times! It is the practice of optimizing one’s website for local relevant searches to boost its visibility and drive targeted traffic to it organically. In simple words, it helps to advertise a small business locally. While there are various components of local SEO, one of the most noteworthy elements is the ‘Google My Business’ (GMB) listing. Numerous businesses across industries have registered themselves for ‘Google My Business’ and have ensured that all the details regarding their business are meticulously updated. Indeed, a verified GMB listing is a sure-shot way to optimize, manage and boost a business’s online presence as well as encourage quality lead generation to a great extent.
To learn about 7 mistakes to avoid while performing local SEO, read this.
Last but not the least, the increased smartphone usage coupled with a social media revolution (Tiktok, Instagram Reels, YouTube Shorts, etc) has led to a major boost for video marketing. In fact, research suggests that 93% of brands landed a new customer because of a video on their social media! The interactive nature along with the ease in consuming video content plays a key role in connecting and engaging with customers, thereby fostering conversions. As a matter of fact, marketers are now heavily investing in video marketing as a part of their digital marketing business plan in an attempt to maximize their ROI!
To learn about some of the most informative and useful video marketing metrics, click here.
For further support to grow your business, our team at Parkyd Digital is available and happy to help you. We are a B2B digital marketing agency in Canada focused on delivering cost-effective, innovative, strategic solutions that align with your sales and marketing goals.
We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.