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Home > Industry Insights > How To Create A Content Marketing Strategy To Grow Your Business?
Before we dive straight into the details, we need to underscore the fact that a content marketing strategy is not just something nice to include in your campaign - it's a basic necessity for effective advertising. Truth be told, Content Marketing Institute affirms this reality without fail with their Annual Benchmarks, Budgets, and Trends Report. In 2021, 57% of content advertisers mentioned that they don't have a planned content strategy, yet the people who have a content marketing mechanism rate their endeavors as more profitable than those who don't.
Moreover, the pandemic has made it necessary to update your content marketing strategies. 70% of content advertisers with a campaign strategy report that the pandemic has affected their content promotion techniques moderately to substantially.
Our marketing specialists have created this detailed step-by-step guide that you can follow to level up your content marketing strategy in 2022:
Determine your goals
So for what reason would you say you are doing content marketing? Is it to produce more leads? Develop business partnerships? Enhance the experience of customers? To keep your methodology centered and completely clear, determine three to five business objectives, and record them. No matter what your content marketing objectives are, make sure to choose sustainable ones that are relevant to your business’ mission, value, and purpose.
Decide your ultimate aim
There is a colossal overabundance of content, and more are being distributed every day. So what will your content marketing campaign have to stand out from the competition? Is your content’s purpose to -
Educate and entertain?
Inspire and motivate?
The fitting reaction to all of the above should be yes! Otherwise, you’d risk becoming monotonous and adding to that colossal content overabundance.
Measure the performance of your content marketing strategy
To monitor content, do something that can be tracked and determine how you will demonstrate the content fulfills its purpose before creating it. Be careful with utilizing vanity metrics that don't provide any useful information. Here are 4 categories of metrics that you should track for your content marketing efforts -
Consumption metrics - This is amongst the best and the least demanding part of content marketing metrics to begin. They help you see what your audiences did with your content - views, visits, listens, downloads, and so on.
Sharing metrics - How relevant is a particular content piece, and how often does it get shared with others?
Lead gen metrics - The definitive objective for most businesses - how many leads did a piece of content fetch?
Sales metrics - Was a particular content able to grab any sales for your business?
Recognize your top audiences
Relevancy wonderfully creates more attention and time. To create relevant content, you need to understand who you are targeting and talking to. Ensure you are focusing on at least 5 audiences, and take a gander at their demographics and psychographics. Additionally, consider using symbols or icons rather than stock images to steer clear of stereotyping by gender, race or age.
Research the needs of your audiences
Have a look at the top questions of your interest group at each critical phase of your marketing funnel to comprehend their needs, expectations, and wants, so you can make content that satisfies all of it. Once you do that, you'll understand your target audiences much better, besides determining how valuable your content actually is for them.
Make more content from less
With regards to content marketing problems, nearly everybody thinks that creating more content is the solution. However, as we've discussed already, there is an excess of content, and you would rather not add your content on top of that huge pile. There are a lot of approaches to remix and refresh your existing content -
Reuse or reuse content - This can include refreshing some content that is still relevant with brand new data, transforming an infographic into a video, or republishing content so that it gets more views.
Curate content - Curate content from reliable sources; however, make certain to offer credit where it is due and remember to add your own viewpoint as well.
User-generated content - Tap into your clients for extra content pieces and ideas.
Maintain a content calendar
As an important component of your content marketing methodology, you'll have to know precisely when you need to distribute your content. The absence of planning is a key content marketing botch, so it's fundamental to utilize a content calendar to get all your content planned.
Need cost-effective content marketing solutions for fuelling the online growth of your business? Our team at Parkyd Digital can offer the right kind of content to address your requirements.
We are a B2B digital marketing agency focused on delivering innovative, strategic and cost-effective solutions that align with your sales and marketing goals. Through an ROI-driven approach, proven data-driven techniques and over a decade of experience, we help you generate high-quality leads, optimize your conversion rate and build customer loyalty.