With the world having made the shift to digital, today, taking your business online is no longer a choice but a necessity. That being said, ‘going online’ does not simply mean creating a platform or profile that can be visited and accessed by consumers. It is a layered, multi-dimensional process that works to establish a business in the digital sphere, build a thriving brand image, and create a lasting online presence.
Today, online presence management is a crucial part of business growth and development since people have begun to prefer virtual platforms that allow them to review, scroll, and shop from businesses with ease. The accessibility and engagement offered to consumers are the backbone of any online marketing plan that can give businesses an edge in current times. Here is all you need to know about building a strong online presence:
1. Build a Riveting Website:
The first and foremost step to establishing a strong online presence is to build a website that is both – visually appealing and user-friendly. A strategically designed website will not only help you attract customers but also optimize the sales process to shorten your sales cycle. While developing a website may be tedious, you must ensure that your website is designed in alignment with your overall branding strategy, clearly states who you are and what you do, includes positive client testimonials along with strong call-to-actions (CTAs), and provides easy access to your contact details.
2. Create a Google My Business Listing:
Google My Business is a free tool that enables you to register your business or organization with Google and manage your online presence. Nowadays, the most obvious course of action taken by consumers when on the lookout for some product or service is to perform a quick search on Google to obtain a business’s basic information, customer reviews, and easy access to its website. Having a well-updated Google My Business listing will allow you to pass on the right information and contact details regarding your business, interact with your customers, and optimize your online presence effortlessly.
3. Implement Modern SEO Strategies:
In simple terms, Search Engine Optimization (SEO) is the practice of continuously optimizing a website to enable it to rank higher in organic search results. An effective SEO strategy comprises various factors like on-page and off-page optimization, keyword optimization, overall website responsiveness, etc along with prompt adaptation to the latest search engine algorithm updates. Employed intelligently, it can help you enhance your online brand presence, generate high quality leads for your business, and can be the key to fostering profitable customer acquisition. To learn about some SEO strategy tips that will help you dominate in the search engine results pages (SERPs), read SEO Strategies for 2021 and beyond.
4. Leverage the Power of Social Media:
Undoubtedly, social media marketing is one of the best ways to create a buzz and build a strong online presence whereas the lack of an online presence in the form of social media is the easiest way to be left behind. According to GlobalWebIndex, consumers spend up to 3 hours on social media platforms per day! By providing real-time access to your target group across the globe at all times, it allows you to connect with your audience, drive engagement, and boost conversions effectively. However, simply being present and posting on social media platforms won’t do the trick. To know what goes behind crafting a compelling social marketing media strategy, read this.
5. Invest in Paid Advertising:
Lastly, a digital marketing strategy that is sure to boost your online presence and yield a great return on investment (ROI), if implemented tactfully, is paid advertising. With an array of options regarding ad formats and audience segmentation to select from, online advertising enables you to reach out to your desired target group and amplify your online presence exponentially. While running a paid advertising campaign, besides selecting the appropriate targeting options, be sure that your ad contains a powerful copy and design that is appealing to your target group, includes relevant keywords and strong call-to-actions (CTAs), and leads to upgraded landing pages for optimum results.
For further support to grow your business, our team at Parkyd Digital is available and happy to help you. We are a B2B digital marketing agency focused on delivering cost-effective, innovative, strategic solutions that align with your sales and marketing goals.
You can get in touch with us here.